MOST EFFECTIVE AGENCY NETWORK OF THE YEAR
Ogilvy
Gold
Beverages - Non-Alcohol - Non-Carbonated
Luckin Coffee – “Moutai Latte”
Ogilvy Taipei
Cross-Over Marketing
Luckin Coffee – “Moutai Latte”
Ogilvy Taipei
Cultural Marketing - Traditional Culture
Luckin Coffee – “Moutai Latte”
Ogilvy Taipei
Product / Service Innovation
Luckin Coffee – “Moutai Latte”
Ogilvy Taipei
Silver
Experiential Marketing - Digital
Coca-Cola - "Taste and make the future"
Ogilvy Shanghai
Cultural Marketing - Popular Culture
Sprite — "1982 Sprite- A meme in A Bottle"
Ogilvy Shanghai
Social Media - Product
Sprite — "1982 Sprite- A meme in A Bottle"
Ogilvy Shanghai
Finance
Cathay United Bank — "#SpeakUp"
Ogilvy Taipei
Bronze
AI Sector - AI Interactive Experience
Coca-Cola – "Taste and make the future"
Ogilvy Shanghai
AI Sector - AI Generated Content
KFC – "KFC Menu X"
Ogilvy Shanghai
Customer Experience
KFC – "KFC Menu X"
Ogilvy Shanghai
Retail
PX Mart – "Keep doing bad, and it'll come back to bite you."
Ogilvy Taipei
Social Interaction
Cathay United Bank — "#SpeakUp"
Ogilvy Taipei
Effie Auto Awards
Silver
Corporate Reputation
Mercedes-Benz — "Inherit the E Spirit"
Ogilvy Beijing
Bronze
Differentiated Marketing - Product
CADILLAC — "OPTIQ – THE ONLY OPTION FOR THOSE WHO WANT MORE"
Ogilvy Shanghai
Effie Positive Change Awards
Bronze
Governments, Non-profit Organizations and Third Parties
Municipality of Shanghai — "Open All Ages"
Ogilvy Shanghai
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