Across Taipei, Mumbai, Singapore, Tokyo, Shanghai, Bangkok, Kuala Lumpur, and Sydney, the team brought home 48 trophies. "The Life Bureau" for HPV Cancer Prevention by Ogilvy Taipei won 1 Grand LIA and 1 Gold in the Pharma & Medical category. “Open All Ages” for Shanghai Science And Technology Elderly Service Center by Ogilvy Shanghai took home 2 Silver in the Creative Strategy and Transformative Business Impact category, along with 1 Finalist in the Creativity in Business-to-Business category.
In 2021, Ogilvy Shanghai introduced the Care Codes initiative, aimed at helping the elderly connect with the digital world. Building on this success, the agency once again partnered with the Shanghai Municipal Government, launching a new campaign to further modernize eldercare by leveraging creativity and digital technology. In the campaign film, by featuring the elders entering the night club in the morning for their daytime activities, it drives attention from the young generation who realize they can celebrate the city beats together with the city’s elders.
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