The One Asia Creative Awards announced their 2024 winners. Ogilvy Malaysia's "A Million Logos" campaign for Colgate and Ogilvy Singapore's "Transition Body Lotion" campaign for Unilever each won the Best of Discipline award.
In total, Ogilvy earned 2 Best of Discipline, 4 Gold Pencils, 10 Silver Pencils, 9 Bronze Pencils and 12 Merits, with 7 offices contributing to Ogilvy’s total haul at this year’s One Asia Creative Awards, highlighting the strength of the regional creative network. Ogilvy Shanghai had a great performance with 2 Merit awards, 1 in the Experiential & Immersive category for Municipality of Shanghai's “Open All Ages”, and 1 in the Social Media category for Sprite's "1982 Sprite" campaign.
Produced by the One Club Asia, the One Asia Creative Awards were launched in 2021 as an extension of the One Show Greater China as a response to the tremendous growth and evolution of creativity in the Asia Pacific market.
A Million Logos — Colgate
Ogilvy Kuala Lumpur
Colgate, a leading oral care brand, partnered with Ogilvy Malaysia to launch its first campaign combating smile shame. Featuring Suzie Wadee, an influencer known for embracing her imperfect teeth, as their new spokesperson, Colgate aimed to spread the positive message that "Every smile is beautiful." They also created a Smile Generator AI tool, allowing everyone to proudly share their personalized Colgate Smile. The campaign sparked widespread discussion and engagement, boosting brand visibility throughout its run.
Ogilvy Singapore
Vaseline and Ogilvy Singapore collaborated on a new product made for transgender women. Vaseline's mission is to give everybody healthy skin. The transitioning process can have a negative effect on skin, and with Thailand home to one of the world's largest transgender populations, the opportunity to create a new product specifically to tackle this issue arose. After two years of research and co-creation, we created Transition Body Lotion—the world's first clinically proven skincare solution for transgender women.
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