"The Life Bureau" for HPV Cancer Prevention by Ogilvy Taipei won 1 Grand LIA and 1 Gold in the Pharma & Medical category. "Meet Marina Prieto" campaign by DAVID Madrid for JCDecaux won the top prize in the Poster category. "Michael CeraVe" entered by Ogilvy PR, New York was awarded 3 Grand LIAs, 9 Gold, 1 Silver and 2 Bronze Statues and attained 1 Finalist by seven different juries. These wins attributed to Ogilvy PR being named Global PR Network of the Year and Ogilvy PR, New York being awarded the Global PR Company of the Year and Regional PR Company for North America.
"Michael CeraVe" is a first-of-its-kind immersive campaign that invites everyone to participate in a memorable prank-like experience, only to be debunked on America’s biggest stage – the Super Bowl – by CeraVe’s dermatologists. The three-week campaign took people on a journey from “CeraVe, developed by Michael Cera” to “CeraVe, developed with dermatologists.” The intricately developed integrated campaign was executed across earned, paid and owned channels, including social media and influencers. In the days leading up to the Big Game, Cera went toe-to-toe with dermatologists and revealed his own Michael CeraVe commercial to ‘prove’ he’s the master behind CeraVe. The truth came out during the Super Bowl-aired TV commercial, with Cera’s claims debunked by a boardroom of CeraVe dermatologists.
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