We are excited to share that we have earned the prestigious Agency Network of the Year title for the 6th consecutive year at the APAC Effie Awards, hosted in Singapore on September 13.![]()
Overall, Ogilvy brought home a total of 1 Grand, 6 Gold, 7 Silver and 14 Bronze Effies. Meanwhile, Ogilvy Melbourne was honored as the top Agency of the Year in the region, with Ogilvy Mumbai securing the 3rd spot. This year, we are particularly proud to see our client Football Australia named Marketer of the Year and The CommBank Matildas recognized with Brand of the Year honors — historic firsts for both a sporting brand and marketer in these prestigious categories. This comes off the back of the success of the ‘Til It’s Done Grand Effie-winning campaign developed by our Melbourne team for the Matildas, which successfully rallied nationwide support for the womens’ football team in the lead-up to, during, and beyond the FIFA Women’s World Cup.Ogilvy Shanghai had a great performance with 2 Bronze Effies, 1 in the Short Video Marketing category for SAIC Audi's “0.03 Second Commercial”, and one in the in the Social Media Marketing category for Sprite's "1982 — Meme in a Bottle" campaign.![]()
Instead of doing big ad buys, SAIC Audi joined hands with Ogilvy Shanghai to go micro-small by creating a 0.03 second video highlighting its 0.03 second-fast torque distribution – then hiding it in influencers videos, challenging viewers to spot it on social media. This ‘blink-and-you’ll-miss-it’ approach got sell- out queues. Notably, this campaign was also shortlisted at the Cannes Lions International Festival of Creativity 2023 and Spikes Asia 2024.
‘1982 Sprite’ turned a long-running meme from Chinese movie history into an IRL product, and symbol of young Chinese disillusionment with a ‘Chinese Dream’ that feels more distant and inaccessible than ever – growing 13-29 weekly drinkers and summer value share.
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Thank you to our incredible clients for entrusting us with their brands, and hats off to all strategist, creatives, and client leads involved in making this happen!
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