A “victorious” journey sets sail once again as Pizza Hut embarks on its seventh year of cross-sector collaboration with the Qingdao International Sailing Week and Qingdao International Ocean Festival. "Sailing to Win" is not only an earnest message of encouragement to the sailors but also a beautiful wish for the growth of Pizza Hut alongside the city.
Sailing into the Future: Harnessing the Power of Success
From September 6th to 23rd, the highly anticipated 16th Qingdao International Sailing Week and Qingdao International Ocean Festival, along with the inaugural China (Qingdao) International Marine Sports Conference, will officially open. This marks a new chapter in marine sports collaboration between Qingdao and the world, showcasing the unique charm of the "Sailing Capital."
Pizza Hut continues its collaboration with the International Sailing Week and Ocean Festival by launching a variety of initiatives. Through involvement in sailing competitions, offering sustaining culinary experiences, hosting the "Sailing to Win Adventure" experience, and fully supporting the China (Qingdao) International Marine Sports Conference, Pizza Hut further strengthens Qingdao’s status as an international city.
Every year in Qingdao, the magnificent scene of “a thousand sails racing, hundreds of boats contending” unfolds. As a leader in sailing sports across Asia, Qingdao positions sailing at the forefront of the city’s identity.
During the fervor of the International Sailing Week, Pizza Hut’s "Sailing to Win" theme yacht will make its mark in the blue waters, actively participating in the "Asian Sailing Federation Cup" J80 Qingdao International Regatta and the "Mayor’s Cup" International Sailing Regatta, competing for top honors. Meanwhile, young sailors at the Qingdao International Optimist Camp and Regatta will display their "Sailing to Win" spirit of perseverance and winning attitude. Throughout the competition, Pizza Hut will deepen the "Sailing to Win" brand, showcasing the ambition and positivity of the youth as they brave the waves.
On the field, young sailors transform into passionate warriors of the wind, embodying an unwavering pursuit of their sailing dreams. Off the field, Pizza Hut’s stylish elements enhance the experience, capturing precious moments of their bright smiles and youthful memories.
"Sailing to Win Adventure" for a Dream-Pursuing Journey
Powered by the spirit of perseverance, the "Sailing to Win Adventure" theme event ignites the passion between the sea and the city. Masterful cuisine not only provides energy and comfort to participants but also serves as a bridge connecting consumers to the emotions of the event. With the exhilarating atmosphere of the Qingdao International Sailing Week and Ocean Festival, the "Sailing to Win Adventure" is officially launched.
On September 10th, Chinese and foreign youth participating in the 2024 Qingdao International Optimist Regatta, along with young members of Qingdao’s Pizza Hut, gathered at Fushan Bay to witness the spectacular sight of a thousand sails and embark on their own "Little Sailor" journey. They then visited Pizza Hut's "Sailing to Win" themed restaurant on Hong Kong Middle Road for a feast blending flavors and dreams.
At the event, creativity and dreams collided. The children, using their hands as brushes and hearts as sails, sketched their vision of the perfect ship on "Dream Boarding Tickets," each stroke reflecting their boundless imagination of the sea. These tickets, symbolizing hope and courage, were affixed to a symbolic sail, carrying with it the dreams and aspirations of the young sailors.
As the Mid-Autumn Festival approaches, the young sailors even hand-crafted Pizza Hut’s exclusive mooncakes, infusing the warmth and sweetness of traditional Chinese culture into the celebration. Meanwhile, Pizza Hut’s classic pizza added energy and vitality to this East-meets-West feast, offering an ultimate culinary experience that made food the perfect companion for their ocean adventure.
The "Sailing to Win Adventure" is more than just a maritime adventure; it is a radiant display of dreams and aspirations. While reveling in the passion of sports, the youth also experienced the charm of blending Eastern and Western cultures, leaving an indelible "winning" mark on their journey at Qingdao International Sailing Week and Ocean Festival.
"It’s my first time in China, and Qingdao’s sea is stunning. Coincidentally, the boat I sailed with my teammates was the 'Sailing to Success' yacht, which holds profound meaning. Today, I got the chance to dine at Pizza Hut, enjoying my favorite pizza while making mooncakes. It’s truly an unforgettable journey," said Russian Optimist sailor Dash Ermakova.
Pizza Hut’s masterfully crafted cuisine, with its diverse flavors, left the youth thoroughly impressed. As they indulged in delicious food, they also absorbed energy and enjoyed a rich sensory experience amidst the beauty of early autumn. The "Sailing to Win Adventure" offered both local and foreign youth the chance to experience the unique charm of food and sports coming together. They shared insights, from sailing techniques to pizza appreciation, in a joyful and memorable exchange of ideas and cultures.
A representative from the Sailing Week and Ocean Festival remarked: “This marks the seventh year of collaboration between Sailing Week and Pizza Hut. Starting from providing meals seven years ago to today’s all-encompassing brand collaboration, Pizza Hut has not only promoted the culture of sailing and marine sports but has also infused its brand with youthful energy, achieving a win-win outcome.”
Leading the Trend: Fusing Dining and Sports with the Pulse of the City
For years, Pizza Hut has gone beyond catering, integrating its “Success” philosophy with the competitive spirit of sports. Its “Sailing to Win” yacht, featuring iconic red sails, has become a symbol of Qingdao's Olympic Sailing Center. The memorable events, such as the youth sailors’ journey to the Asian Games, have inspired future generations and enhanced Qingdao’s reputation as the “Sailing Capital.” By merging dining with sports, Pizza Hut inspires young dreamers while promoting a positive, vibrant lifestyle, contributing to Qingdao’s growth and the spread of sailing culture.
