Our teams in Asia Pacific brought home 1 Grand Prix, 3 Silver and 12 Bronze trophies. In addition, Ogilvy Singapore was named the Agency of the Year in the Good Track. We are immensely proud of the number of offices that have contributed, the diverse group of clients that we have won on behalf of, and our success across categories that represent major growth areas for us and our clients’ businesses.
Without further ado, let’s take a closer look at some of the top winning cases.
Michael CeraVe – CeraVe
WPP Onefluence led by Ogilvy PR
"Michael CeraVe" is a first-of-its-kind immersive campaign that invites everyone to participate in a memorable prank-like experience, only to be debunked on America’s biggest stage – the Super Bowl – by CeraVe’s dermatologists. The three-week campaign took people on a journey from “CeraVe, developed by Michael Cera” to “CeraVe, developed with dermatologists.” The intricately developed integrated campaign was executed across earned, paid and owned channels, including social media and influencers. In the days leading up to the Big Game, Cera went toe-to-toe with dermatologists and revealed his own Michael CeraVe commercial to ‘prove’ he’s the master behind CeraVe. The truth came out during the Super Bowl-aired TV commercial, with Cera’s claims debunked by a boardroom of CeraVe dermatologists.
Recycle Me - Coca-Cola
WPP Open X led by Ogilvy New York
Meet Marina Prieto – JCDecaux
DAVID Madrid
Transition Body Lotion – Unilever
Ogilvy Singapore
Vaseline and Ogilvy Singapore collaborated on a new product made by and for transgender women. Vaseline's mission is to give everybody healthy skin. The transitioning process can have a negative effect on skin, and with Thailand home to one of the world's largest transgender populations, the opportunity to create a new product specifically to tackle this issue arose. After two years of research and co-creation, we created Transition Body Lotion—the world's first clinically proven skincare solution for transgender women.
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