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A Chinese relationship influencer, known as “Ququ the Big Woman,” has stirred controversy after significantly increasing the membership fee for her private online community, the “Best Friend Alliance,” to a staggering 199,800 yuan (approximately $27,000 USD). This fee, which jumped from its previous price of 129,800 yuan ($18,000 USD), has reportedly earned her over 100 million yuan ($14 million USD) from membership revenue alone.
The influencer’s staff revealed that the price hike, which took effect on December 1, was implemented to control the number of participants. Each group within the alliance is limited to 200 members, and the first three groups are already full. Membership in the fourth group is nearly sold out, despite the hefty cost and a mandatory screening process by the community’s board.
This isn’t the first time “Ququ the Big Woman” has faced public backlash. In late 2023, she was criticized by China Women’s News for promoting harmful relationship values and profiting from questionable online courses. Her accounts were banned across multiple platforms for spreading misleading narratives and exploiting emotional issues for personal gain.
One infamous livestream clip from August 2023 propelled her to internet fame. In the video, a finance professional sought her advice on choosing between a wealthy client offering a 20 million yuan deal and a rich romantic partner. Such melodramatic scenarios became regular features in her livestreams, fueling both public intrigue and skepticism about their authenticity.
“Ququ the Big Woman” has built her business on paid content and expensive courses. Her offerings include online courses like the 3,580-yuan ($490 USD) Golden Relationships, a 24-session program claiming to help participants master interpersonal, romantic, and financial success.
Beyond her courses, she also offers tailored advice through her “Mentor Elite Team,” comprised mostly of former students. One mentor, notable for her personal story of dating wealthy partners and eventually marrying a government official, offers subscription-based services costing up to 8,600 yuan ($1,200 USD) per year for voice consultations.
The exorbitant membership fees and controversial teachings have sparked heated discussions online. Many netizens criticized her business practices, questioning the value of such high-priced memberships.
One user wrote, “Paying almost 200,000 yuan to ‘make friends’? This is outright exploitation of people’s insecurities.” Another commented, “These courses are marketed as life-changing, but they’re just selling illusions to desperate people.”
Others questioned the authenticity of her advice, calling her narratives “scripted dramas designed for views.” Some users pointed out the moral implications of her business model, with one saying, “She’s monetizing bad values and preying on vulnerable individuals.”
Despite being banned from major platforms, “Ququ the Big Woman” continues to operate on private platforms like XiaoxTong, requiring exclusive links to access her livestreams. This shift has drawn further criticism, with many calling for stricter regulations to prevent influencers from exploiting followers under the guise of self-improvement.
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