不出国门量身定制：如何随时随地让高管参加牛津大学官方课程

充分重视培训发展 

PLMR董事总经理奥利·莱恩说道：“我们一直非常重视团队的发展，这样才能确保公司向客户交付行业领先的技术与服务。我们为每位同事提供单独的培训预算、个性化的内部培训、以及来自公共关系咨询协会和类似机构的行业课程。 

此外，PLMR还希望培训能够覆盖非公司董事会成员的高层人员。 

“促使我们做出此决定的因素有三，它们不分主次，缺一不可。首先，是周全的继任计划和公司业务的长久成功；其次，我们希望培养全公司员工的战略思维和领导力，从而保持公司的最佳表现；最后，是对人的培养、激励和投资。”奥利·莱恩说道。

Focus on training and development 

Ollie Lane, PLMR’s managing director, elaborates: 'Developing our team has always been so important to us to ensure we in turn, provide our clients with an industry-leading level of service and skills. Every colleague has an individual training budget and can access bespoke, in-house programmes, as well as industry courses from the likes of the Public Relations Consultancy Association.' 

As part of this approach, PLMR wanted to develop senior employees who sit outside the Board. 

'We were motivated by three main factors, in no particular order. The first was succession planning and ensuring the long-term success of the business. Second was a desire to develop more strategic thinking and leadership across the business so we continue to perform at the highest levels. Third developing, rewarding, and investing in our people,' relays Ollie Lane.

找到最佳合作伙伴 

考虑到员工的日常工作情况，PLMR希望合作伙伴能够提供更加灵活高效的线上课程。到目前为止，PLMR已经输送员工参加了牛津赛德的多个高管课程，包括：专业服务企业领导课程、女性领导力发展课程、数字营销颠覆战略课程、及高管领导力课程。 

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“从公司的角度，PLMR坚信赋予员工自主权的重要性。但要让员工自主发挥做好的效果，就要为他们提供其所需的工具，帮助他们实现最优绩效。牛津线上课程的重要价值在于能使我们的同事推动业务，而不仅仅是完成工作。”奥利·莱恩表示。 

“我们调研发现，牛津大学赛德商学院不仅是全球最顶尖的商学院之一，其丰富的线上课程也充分满足了我们的多重需求。”

——PLMR董事总经理奥利·莱恩

Finding the right provider 

To fit in with its day-to-day working, PLMR wanted a provider that could offer effective online executive education. To date, PLMR has sent participants on the Leading Professional Service Firms Programme, Women’s Leadership Development Programme, Digital Marketing: Disruptive Strategy Programme and the Executive Leadership Programme. 

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'As an organisation we are a great believer in giving people autonomy, but that works best if you give people the tools they need to perform at their best. A big part of the various Oxford programmes was helping our colleagues to spend more time working on the business as well as in the business,' comments Ollie Lane. 

'Our research showed that Oxford Saïd was one of the leading providers in the world and the breadth of its online programmes offered a good range to choose from.'

Ollie Lane

Managing Director, PLMR

个人组织双重收获 

牛津线上课程为学员个人和PLMR公司都带来了积极的影响。PLMR客户经理艾玛·戴弗斯说：“通过学习专业服务公司领袖课程，我得以采取有效的策略，支持团队成长和创新，更好地服务客户。这门课让我收获了一些全新的方式，使公司提供的服务能发挥最大价值，并充分运用公司内部的广泛专业资源。” 

PLMR副总监、能源与可持续部门负责人帕特里克·卡曾斯也有相同的感受：“这些课程非常有启发性，内容设置合理，且很好地平衡了理论和实践。通过学习，我能够从新的角度去思考问题，不论是在公司内部管理、还是面向客户的交付质量也都得以提升。这绝对是我开启职业生涯以来接受过最好的职业发展课程，我很感激公司提供了这样的机会。” 

PLMR内部有一个高级管理团队，由非公司董事会成员的高层人员组成。大部分团队成员都参加了牛津大学的课程。奥利很快感受到了课程带来的积极影响：“我们已经把更多公司运营管理权移交给了这个团队。我们真真切切地看到参加了课程的同事将战略思维运用到实际工作中，帮助解决客户组合管理和行动规划的问题。” 

“这绝对是我开启职业生涯以来接受过最好的职业发展课程，我很感激公司提供了这样的机会。” 

——PLMR副总监、能源与可持续部门负责人帕特里克•卡曾斯

Impact for individuals and the organisation 

The Oxford programmes have made an impact both with individual participants and with PLMR as an organisation. Emma Divers, account director, PLMR said: 'The Leading Professional Services Firm Programme has helped me put strategies in place to support my team to grow and innovate for our clients. It showed me new ways of maximising the services we offer already and tapping into a broader array of expertise within the business.' 

Patrick Cousens, associate director and head of Energy and Sustainability at PLMR, agrees: 'The programme was very stimulating, well put together and had a good balance of practical and theoretical approaches. It has helped me to consider new angles and enhance delivery both in respect of internal leadership and client service. It was comfortably the best piece of professionally focused development I have experienced in my career so far and I am grateful to PLMR for the investment.' 

Within PLMR, there is a Management Group made up of senior colleagues outside the main board. Many of the members of the Management Group have attended the Oxford programmes, and Ollie Lane is quick to identify the impact: 'We have divested more responsibility for how the organisation runs to the Management Group. We have really seen participants develop their strategic thinking around how our client portfolio can be managed and the type of work we should be doing.' 

‘It was comfortably the best piece of professionally focused development I have experienced in my career so far and I am grateful to PLMR for the investment.’ 

Patrick Cousens

Associate Director and Head of Energy and Sustainability, PLMR

当下即刻学以致用 

牛津线上课程最关键的一个好处是可以立即将所学的知识运用到日常工作中。PLMR的高级客户经理伊莎贝拉·佩拉莱斯参加了女性领导力发展课程，她表示：“我在课程中学到的关于问题解决的技能是非常宝贵的，特别是如何处理棘手问题。这些问题无法通过一个明确或简单的方案来解决，需要发挥批判性思维，逐层攻破。” 

帕特里克有相同的感受：“我会在遇到相似业务场景的时候反复翻看之前的课堂笔记。其实，我已经把桌面背景设置成了‘战略螺旋’，牛津线上课程内容都围绕这一核心展开。这对于每天要处理各种情况的我而言是个很好的提示和提醒。”

Application of learning 

A key benefit of the Oxford programmes has been the ability to apply the learning in day-to-day working immediately.  Isabella Perales, senior account manager, PLMR, who attended the Women’s Leadership Development Programme explains: 'The skills I learnt around problem solving were invaluable. In particular, the programme taught me how to deal with wicked problems, which don’t have one clear or simple solution, but rather require layers of problem solving and critical thinking.' 

Patrick Cousens concurs: 'I have reviewed the course notes on a number of occasions when relevant business moments have occurred. In fact, I have saved the ‘strategic swirl’ around which the programme content was structured as my desktop background. It’s a good reminder and a prompt when dealing with different situations each day.'

一项正确的投资 

牛津线上课程受到了PLMR内部的一致认可。 

“这些课程学起来并不轻松，但每个学员同事都乐在其中。他们学有所得，学以致用，并且发现这些方法非常行之有效。每一位我交流过的学员同事都能让我切身感受到他们的成就感。”奥利·莱恩说。 

牛津大学丰富的课程助力开拓公司员工的战略思维和领导力，最终帮助PLMR实现业务的长久成功。 

“牛津线上课程有助于培养更加深刻且全面的领导力，因此参与课程的同事也不仅限于公司董事会成员。这些课程进一步提升了我们战略思考的专业度。我们的交流更具建设性，决策也更加明智。公开透明的决策过程让大家对于公司想要达成的目标有了更加清晰的认知。牛津大学功不可没。这无疑是PLMR一项非常正确的投资。”奥利·莱恩总结到道。 

“牛津线上课程有助于培养更加深刻且全面的领导力，因此我们的学员同事也不仅限于公司董事会成员。” 

——PLMR董事总经理奥利·莱恩

A positive investment 

The Oxford programmes have been very well received within PLMR. 

'The programmes have been hard work for the participants, but everybody has enjoyed them, learnt a lot, applied that knowledge and found them extremely useful. There is a real sense of achievement from colleagues I speak to who have learned with Oxford,' observes Ollie Lane. 

Ultimately, the various Oxford programmes are helping PLMR to build on the long-term success of the business, through helping to develop more strategic thinking and leadership. 

'The Oxford programmes have helped develop a greater breadth and depth of leadership, so it is not all concentrated at board level. It has further professionalised our thinking at a strategic level.  We are having even better conversations across the business and making even better decisions. Decision- making has been shared across colleagues and we have an enhanced understanding of what we are trying to achieve. Working with Oxford has made an impact and it has been a very positive investment,' concludes Ollie Lane. 

‘The Oxford programmes have helped develop a greater breadth and depth of leadership, so it is not all concentrated at board level.’

Ollie Lane

Managing Director, PLMR