Pierre Marcolini flagship,中国上海

文摘   2024-12-13 07:18   江苏  
The new Pierre Marcolini flagship store, designed by Atelier Meadow, is located in Shanghai’s luxury epicenter, Grand Gateway 66. Atelier Meadow embraced the essence of Marcolini’s "from bean to bar" philosophy, crafting a space that mirrors each stage of chocolate production, from the natural environment where cocoa beans are harvested, through refinement, to the exquisite final product.
全新 Pierre Marcolini 旗舰店由 Atelier Meadow 设计,位于上海奢华中心港汇广场 66 号。Atelier Meadow 秉承 Marcolini“从豆子到巧克力棒”理念的精髓,精心设计的空间反映了巧克力生产的每个阶段,从可可豆收获的自然环境,经过精炼,形成精美的最终产品。
This conceptual direction has been reflected in the selection of the material which are divided into two type: “raw material” as the raw plaster for the walls and the “refine material” like the travertine, stucco and copper, for the floor, ceiling and all the details. A combination of materials that aim to evoke the juxtaposition of Pierre Marcolini fine creation with its simplicity of the outside and the richness of the inside.
这一概念方向体现在材料的选择上,材料分为两种类型:“原材料”,即墙壁的生灰泥;以及“精炼材料”,如石灰华、灰泥和铜,用于地板、天花板和地板。所有细节。材料的组合旨在唤起皮埃尔·马科利尼 (Pierre Marcolini) 的精美创作与其外部的简洁性和内部的丰富性的并置。
Following this concept, Atelier Meadow continued this sensory journey for Marcolini’s first Korean store in Seoul, showcasing how materials reflect the chocolate-making process, aiming to deepen visitors' understanding of the brand's identity. As extension of the concept idea of expressing the chocolate making process for the flagship store, Atelier Meadow aimed to highlight the relationship of the craftmanship of the chocolate making tools and the equipment of the craftmanship for the application of the raw red plaster and the white stucco. Both of the process in fact, used the same tools and similar equipment to create the pattern and the texture that will characterize the final creation, establishing a relationship in between the physical surface of the walls of the store with the refine chocolate creations; transforming the walls of the shop into a large chocolate canvas.
遵循这一概念,Atelier Meadow 为 Marcolini 在首尔的第一家韩国店延续了这一感官之旅,展示了材料如何反映巧克力制作过程,旨在加深参观者对品牌形象的理解。作为旗舰店表达巧克力制作过程的概念理念的延伸,Atelier Meadow 旨在强调巧克力制作工具的工艺与工艺设备之间的关系,在红色生石膏和白色灰泥的应用上。事实上,这两个过程都使用相同的工具和类似的设备来创建最终作品的图案和纹理,在商店墙壁的物理表面与精制巧克力作品之间建立联系;将商店的墙壁变成了一块巨大的巧克力画布。
The entire space in fact, found its inception in the usage of materials and in people’s haptic experience, aiming to let visitors to be involved with all their senses while they are crossing the store. With this project, Atelier Meadow wanted to begin the conceptual strategy, with the essence and the perception of people, overthrowing the common understanding of the development of a design project, by putting the feeling, the emotions and the senses as beginning of the concept idea.
事实上,整个空间的设计初衷在于材料的使用和人们的触觉体验,旨在让访客在穿过商店时能够调动所有的感官。通过这个项目,Atelier Meadow 希望以人们的本质和感知开始概念策略,推翻对设计项目开发的普遍理解,将感觉、情感和感官作为概念理念的开始。
The design area for this project was a narrow and long rectangle that Atelier Meadow accept as challenge to develop its own idea of a promenade and journey. To achieve this, the walls are distributed and designed to contract and expand itself creating a sort of rhythm and flow as gravitational forces that attract people into its own deepest part with its arch and curved shapes embracing the space itself and visitors.
该项目的设计区域是一个又窄又长的矩形,Atelier Meadow 接受挑战,开发自己的长廊和旅程理念。为了实现这一目标,墙壁的分布和设计可以自行收缩和膨胀,创造出一种作为重力的节奏和流动,吸引人们进入其最深处,其拱形和弯曲的形状拥抱空间本身和游客。

The details developed for the flagship store, highlighted by the reflection of the copper metal finish in contrast with the more matte surfaces of the walls, are inspired by the process of the chocolate making.

旗舰店的细节设计受到巧克力制作过程的启发,以铜金属饰面的反射与墙壁的哑光表面形成对比为亮点。

From the chocolate spatula tool, to the perforated equipment to roast the cocoa beans, all the details have found their common ground in order to tide up the entire concept design of the store. For the people who are going to entering the flagship store in fact, it will be like a journey to discovery the world of the chocolate making, embraced in a warm space that engage with all their senses, highlighting the importance of the experience.

从巧克力抹刀工具,到烘焙可可豆的穿孔设备,所有细节都找到了共同点,以完善商店的整个概念设计。事实上,对于即将进入旗舰店的人们来说,这就像一次探索巧克力制作世界的旅程,拥抱在一个温暖的空间中,调动他们的所有感官,凸显了体验的重要性。

Team: 项目团队:

Architects: Atelier Meadow
建筑师:Atelier Meadow

Chief designer: Edoardo Nieri
首席设计师:爱德华多·涅里

Senior Designer: Huiyi Wu
高级设计师:吴慧仪

Design management : Topin Design Co., Ltd.
设计管理:同品设计有限公司

General contractor : Bazon Architectural Decoration
总承包商:巴宗建筑装饰

Engeneering Co.,Ltd. 工程有限公司

lighting consultant : Shanghai Canke Optoelectronics
灯光顾问:上海灿科光电

Technology Co., Ltd. 科技有限公司

Photographer: Edward Shi 摄影师:Edward Shi

△平面图


编辑:Atelier Meadow
撰文:Atelier Meadow
校改:Atelier Meadow

编排:Atelier Meadow

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