桑茶:城市中的自然茶韵空间设计 / 中国杭州

文摘   2024-12-29 07:47   江苏  

Sangcha, as a tea brand that has entered the city from the natural landscape, its 2.0 version of the store was carefully designed by ZHIJIAN-STUDIO with interior and exterior decoration, which cleverly combines the elements of nature and the city to create a unique and charming spatial atmosphere.

桑茶,作为一家从自然山水间走进城市的茶饮品牌,其 2.0 版本的店铺由 ZHIJIAN - STUDIO 精心打造室内外装饰装修设计,巧妙地融合了自然与城市的元素,营造出一种独特而富有韵味的空间氛围。

自然与城市的融合

The design concept of Sangcha 2.0 revolves around the transition from mountain tea drinking to urban tea tasting. The color of the space transitions from the fresh and vibrant green of the mountains to the calm and elegant yellow-green, symbolizing that the brand still retains its natural authenticity while integrating into the urban environment, and adds a sense of refinement to urban leisure. This color evolution, like the diverse charm of tea in different environments, perfectly blends the tranquility of nature with the vitality of the city, evoking people's yearning for a slow life.

桑茶 2.0 的设计理念围绕着从山间茶饮到城市品茶的转变展开。空间色彩从清新活力的山之翠绿过渡为沉稳雅致的黄绿色,象征着品牌在融入城市环境的过程中,依旧保留着自然的本真,并增添了都市休闲的精致感。这种色彩的演变,如同茶在不同环境中散发的多样韵味,将自然的宁静与城市的活力完美融合,唤起人们对慢生活的向往。

店面设计:竹影摇曳,引人入胜

The store is located on the ground floor of an old residential building in the old city of Hangzhou. It faces the challenge of a narrow storefront and belonging to different landlords. In order to enhance the recognition of the store, the design team cleverly incorporated the brand's core element "bamboo" into it. On the 2-meter-high storefront, corrugated tempered glass is sandwiched with printed ink bamboo paintings to create a soft light box with rich light and shadow effects. The swaying outline of the bamboo shadow is like a poetic painting, attracting the attention of passers-by and arousing their curiosity and expectations for the space inside the store.

店铺位于杭州老城区的旧居民楼底层,面临着店面狭窄且分属不同房东的挑战。为了提升店铺的辨识度,设计团队巧妙地将品牌核心元素 “竹” 融入其中。在 2 米高的店面上,采用波纹钢化玻璃夹印墨竹画的方式,打造出一个柔和而富有光影效果的灯箱。竹影摇曳的轮廓,宛如一幅诗意的画卷,吸引着路人的目光,引发他们对店内空间的好奇与期待。

空间布局:因地制宜,化挑战为特色

The store is located on the ground floor of an old residential building in the old city of Hangzhou. It faces the challenge of a narrow storefront and belonging to different landlords. In order to enhance the recognition of the store, the design team cleverly incorporated the brand's core element "bamboo" into it. On the 2-meter-high storefront, corrugated tempered glass is sandwiched with printed ink bamboo paintings to create a soft light box with rich light and shadow effects. The swaying outline of the bamboo shadow is like a poetic painting, attracting the attention of passers-by and arousing their curiosity and expectations for the space inside the store.

由于店面的特殊结构,设计团队在面对厚隔墙和有限的改造空间时,巧妙构思。在房东要求保留部分隔墙的情况下,设计师围绕中间 30 厘米高的矮墙打造了一个 850 毫米高的产品展示桌,并用钢化玻璃围合,配以灯光,使其成为空间的视觉焦点。同时,在侧通道的处理上,采用凹陷地板铺防滑玻璃并加以灯光强调的方式,既保留了原始通道的痕迹,又明确了不同区域的划分。尽管厨房占据了约三分之一的空间,限制了顾客活动区域,但设计师仍在入口处创造了一个小型户外座位区,为顾客提供了一个进入店内前的过渡空间,丰富了整体的空间体验。

材质与装饰:细节之处,尽显韵味

In terms of material selection, the green glass bricks of version 1.0 are continued. This material not only brings a sense of coolness and relaxation, like a breeze in the mountains, but also blends with the vibrant atmosphere of the city. Paper-wrapped balls of different sizes are hung in the space, reflecting each other with glass and mirrors, creating a dynamic sense of time flow, as if the fragrance of tea is diffused in the space. The combination of soft-wrapped bamboo walls and woven bamboo further strengthens the connection between nature and the city, allowing customers to feel the fusion of nature and humanity while tasting tea. Although the bamboo weaving design originally expected to create a flowing effect through yellow and green stripes, it was slightly bland due to insufficient color contrast, but the overall space, with its rich sense of layering and delicate detail processing, still brought customers a delicate and unforgettable sensory experience, deepening the emotional connection between customers and the brand.

在材质选择上,延续了 1.0 版本的绿色玻璃砖,这种材质不仅带来清凉放松之感,如同山间的微风拂面,同时也与城市的活力氛围相融合。大小不一的纸包球悬挂在空间中,与玻璃和镜面相互辉映,营造出一种动态的时光流动感,仿佛是茶香在空间中弥漫。软包竹墙与编织竹材的搭配,进一步强化了自然与城市的连接,让顾客在品茶的同时,感受着自然与人文的交融。尽管竹编设计原本期望通过黄绿相间的条纹营造出流水般的效果,但因颜色对比度不足而略显平淡,但整体空间凭借丰富的层次感和细腻的细节处理,依然为顾客带来了精致而难忘的感官体验,加深了顾客与品牌之间的情感连接。

The interior and exterior decoration design of Sangcha 2.0 successfully combines natural elements with the urban environment through ingenious conception and careful layout, creating unlimited possibilities within a limited space and creating a unique tea drinking space for customers.

桑茶 2.0 的室内外装饰装修设计通过巧妙的构思与精心的布局,成功地将自然元素与城市环境相结合,在有限的空间内创造出无限的可能,为顾客打造了一个别具一格的茶饮空间。

△平面图

编辑:ZHIJIAN-STUDIO
撰文:豆宝宝
校改:ZHIJIAN-STUDIO

编排:ZHIJIAN-STUDIO

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