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Peng Bo, the deputy director of the Bureau of Culture and Tourism in Yuhong district, Shenyang, Liaoning province, has captivated the internet with a viral video promoting rice. Seamlessly switching between English and the northeastern China dialect, she showcases the autumn rice harvest in Yuhong district, earning tens of thousands of likes.
"Ladies and gentlemen, my dear friends, as the deputy director of the Bureau of Culture and Tourism, I would like to give you a grand introduction to our special product today, which is rice." “女士们，先生们，我亲爱的朋友们。作为文旅局副局长，今天我给你们隆重介绍一下我们的特产，大米。”
The video's unexpected popularity significantly boosted Uncle Zhao's rice sales (exceeding 200,000 kilograms) and enhanced Wanjin village's overall sales, drawing orders from across China.
"We swiftly assembled a dedicated team and even allocated staff to assist with packaging and collaborating with the operations team," Peng said. She added that this process will be formalized further in the future, ensuring that everyone can soon savor Uncle Zhao's rice.
In their efforts to promote local products, Peng and her team conducted thorough research. Recognizing Yuhong as the birthplace of the first rice plant in Shenyang city and Liaoning province, they chose rice as their initial product for promotion.
Given that it's the rice harvesting season, they opted to film the video in the rice fields to showcase Yuhong's natural beauty and endorse its agricultural products.
Inspired by innovative video concepts, Peng and her team decided to incorporate a blend of English and the northeastern China dialect to captivate online audiences.
Peng emphasizes that culture and tourism are not solely about sightseeing; it's essential to grasp the historical roots of the land beneath our feet.
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