重庆之丘坐落于重庆市两江新区悦来海派美学生活街区，是一个融合“生活+商业”的综合性场景空间。作为中国电建地产在该区域的全新战略项目，重庆之丘不仅是现代化城市综合体，更是承载历史记忆与文化传承的地标。宇合光年作为全方位的商业场景营造专家深入研究了重庆的历史脉络和地域特色，将海派东方美学融入项目设计，力求在现代都市中保留传统记忆，增强社区凝聚力，为居民和游客提供一个全新的城市体验。City of Inspiration, located in the Yuelai District of Chongqing’s Liangjiang New Area, is a dynamic fusion of “living + commerce.” As a flagship project by PowerChina Real Estate in the region, it serves as both a modern urban complex and a landmark steeped in historical and cultural significance. Drawing from Chongqing’s rich heritage and local character, Fun Connection, an expert in crafting immersive commercial spaces, integrates modern oriental aesthetics into the project’s design. The result is a harmonious blend of modernity and tradition that strengthens community ties and offers residents and visitors an engaging new urban experience. 街区中的核心建筑将奠定整个商业呈现出的气质。因此，售楼部的改造不仅注重美学上的提升，更强调将文化属性注入。西侧的设计采用了“寓旧于新”的理念，挖掘城市的历史印记，以“悦来文化”为引，进行了一场关于传承与发展的古今对话。The core architecture of the district sets the tone for the entire commercial presentation. Thus, the renovation of the sales center prioritizes not only aesthetic enhancement but also the integration of cultural identity. The west side adopts the concept of “rejuvenating the legacy”, uncovering the city’s historical traces and initiating a dialogue between tradition and progress, guided by the essence of Yuelai culture. 为了体现红砖复古的韵味，宇合光年在外立面上巧妙结合现代材料和技术，打造出既有历史厚重感又不失时尚感的建筑外观。红砖的质感与现代玻璃、金属材质相得益彰，形成了独特的视觉冲击力。To evoke the charm of vintage red brick, Fun Connection skillfully combines modern materials and techniques to create a facade that balances historical weight with contemporary sophistication. The texture of red brick harmonizes with modern glass and metallic elements, producing a striking visual contrast. 沿街外立面通过图形窗贴的形式进行了优化，内街外立面则采用了立体造型，既保持了建筑的整体完整性，又增加了视觉层次感。利用拱门元素延展，采用金属网叠加的方式，形成了若隐若现的效果，既不破坏原有建筑的美感，又赋予其独特的艺术气息。这种设计手法不仅提升了街区的商业氛围，也让历史与故事在这里继续传扬。The street-facing facade is enhanced with graphic window decals, while the inner street facade features three-dimensional shapes. This approach maintains architectural cohesion while adding depth and visual intrigue. Arch elements extend through layered metal meshes, creating a semi-transparent effect that preserves the original structure’s charm while adding a unique artistic touch. This design not only elevates the district’s commercial atmosphere but also ensures the continued resonance of history and storytelling within the space. 在一至四层的商业业态包装中，逐层递进地打造了从沉浸式消费体验到多元休闲娱乐、从健康生活方式再到文化创意与艺术交流的全方位商业业态。The commercial layout across the four floors is thoughtfully designed, progressing from immersive shopping experiences to diverse leisure activities, healthy lifestyle concepts, and spaces for cultural and artistic exchange. 一层作为直接面向消费者的入口，宇合光年通过多样化的橱窗展示和互动元素，打造沉浸式消费体验。主题实体橱窗、艺术橱窗和橱窗画面贴纸结合，吸引顾客驻足并参与互动。仿真绿植围挡和情景雕塑增强了空间的趣味性和社交属性，提升了顾客的参与感和品牌认同感。The ground floor, serving as the primary point of entry, emphasizes immersive consumer experiences. Through a combination of themed window displays, art installations, and interactive design elements, it invites visitors to explore and engage. Features like realistic greenery partitions and themed sculptures enhance the space’s appeal and social functionality, fostering deeper customer engagement and brand loyalty. 二层将休闲娱乐与文化艺术完美结合，通过模拟烘焙店、咖啡店和艺术体验馆等业态，营造轻松愉悦的氛围，创造出无限空间感，增强互动体验。便民设施如云诊所、社区食堂和便利店，满足居民日常需求，进一步增强社区凝聚力。The second floor seamlessly integrates recreation and cultural arts, featuring concepts like a simulated bakery, café, and art experience center. These elements create a relaxed and enjoyable atmosphere, offering a sense of boundless space while enhancing interactive experiences. Practical amenities like community clinics, dining halls, and convenience stores meet daily needs and strengthen community bonds. 三、四层围绕健康生活方式和文化艺术交流展开，打造了一个充满活力的生活区，传递积极健康的生活理念。这里集中展示了文创工艺品店和书吧，打造了小型艺术展览空间。通过实体橱窗、玻璃贴画设计以及灯光和实体陈设，营造出浓厚的文化氛围，吸引了艺术爱好者，成为文化活动和创意交流的理想场所。The third and fourth floor focus on healthy lifestyle and cultural exchange, crafting a dynamic lifestyle hub that promotes a positive, health-conscious ethos. This space features cultural craft shops and book lounges, creating a curated small-scale art exhibition. Through the use of curated window displays, glass illustrations, strategic lighting, and tactile installations, it establishes a rich cultural ambiance, attracting art enthusiasts and fostering a vibrant venue for cultural events and creative dialogue. 为了让重庆之丘更具趣味性和互动性，宇合光年特别创作了一组以小猫为主角的情景雕塑IP形象，展现了小猫在重庆之丘的一天。这些雕塑巧妙地融入景观设计，带来不经意间的惊喜，雕塑造型俏皮可爱，涵盖惬意午后、鱼趣、放松Chill一下、林间玩闹等多个生活场景，成为视觉记忆点，帮助建立消费者与项目之间的情感联系。To infuse City of Inspiration with charm and interactivity, Fun Connection developed a set of playful cat-themed sculptures as the project’s signature IP. These sculptures narrate a whimsical day in the life of a cat at Chongqing Hill, blending seamlessly into the landscape design. Featuring scenarios like lazy afternoons, fishing fun, chilling out, and forest play, the sculptures add unexpected delight, creating memorable visual anchors that forge emotional bonds between visitors and the project. 每个雕塑采用局部树脂、不锈钢电镀和镜面不锈钢等工艺制作，确保质感和耐久性。它们散布在公共区域，为人们带来意想不到的乐趣和温馨时刻。通过这些IP形象，宇合光年成功地将商业空间转化为一个富有故事性和互动性的社交场所，增强了项目的吸引力和品牌粘性。Crafted with materials such as resin, electroplated stainless steel, and mirrored surfaces, each sculpture ensures durability and a high-quality finish. Strategically placed throughout public spaces, these pieces deliver moments of surprise and warmth, transforming the commercial area into a story-driven, interactive social hub. Through this IP, Fun Connection enhances the project’s appeal and strengthens its brand connection with visitors. 为了提升公共区域的整体氛围，宇合光年在灯光和景观软装方面力求打造一个舒适宜人的社区环境。在座椅组合上选择了定制单人沙发、桌子、遮阳伞等家具，搭配落地灯、草丛氛围灯、天幕等照明设备，营造出温馨舒适的休息空间。设计师们还特意加入了流水灯、情景雕塑等元素，使整个空间充满了自然和谐的氛围。To enhance the ambiance of public areas, Fun Connection focuses on lighting and landscape furnishings to craft a welcoming community environment. Custom seating arrangements, including single sofas, tables, and umbrellas, are paired with floor lamps, grass-themed lighting, and canopy installations to establish cozy relaxation zones. Flowing water lights and playful sculptures are integrated to imbue the space with a natural and harmonious vibe. 灯光设计不仅仅是功能性照明，更是情感表达的重要手段。宇合光年根据街区的整体规划、建筑风格和周边环境，制定了照明设计的整体概念和主题，利用天幕灯 、氛围灯 、树挂灯等产品，打造出多层次的灯光感受和空间节奏。Lighting design is approached not just as functional illumination but as a medium for emotional expression. Based on the district’s layout, architectural style, and surrounding environment, Fun Connection develops a cohesive lighting concept. Using canopy lights, ambient lights, and tree-mounted fixtures, the design delivers layered lighting effects and a rhythmic spatial experience. 通过对公区景观软装的材质选择以及灯光效果的精心布置，成功地创造了一个既现代又温馨的社区氛围，让居民和游客在这里真正找到归属感和认同感。Through meticulous material selection for landscape furnishings and thoughtful lighting arrangements, this public space successfully conveys a balance of modernity and warmth, fostering a sense of belonging and identity for residents and visitors alike. 宇合光年通过精心规划与执行，将重庆之丘打造成了一个融合历史记忆与现代美学的综合性场景空间，项目中既传承了复古摩登的传统文化元素，也通过具体的外立面改造、多层次业态包装、IP打造及灯光景观设计，营造了一个既具历史厚重感又不失时尚感的城市公共空间。宇合光年凭借其专业素养和一直深耕的商业场景营造方法论，通过改造实现了商业与文化的深度融合，也显著提升了社区的商业价值有效促进社区凝聚力发展。By seamlessly combining history and modern aesthetics, Fun Connection has transformed City of Inspiration into a comprehensive and vibrant community hub. The project preserves retro-modern cultural elements while incorporating contemporary exterior renovations, multi-layered commercial formats, IP storytelling, and dynamic lighting designs. This approach not only deepens the integration of commerce and culture but also significantly enhances community cohesion and elevates the area’s commercial value. ▲点击查看重庆之丘视频 项目信息项目名称 | 重庆之丘项目位置 | 中国 重庆项目面积 | 45746㎡业主 | 中国电建地产开放时间 | 2024年9月28日商业场景营造设计/落地 | 宇合光年场景设计 | 张耀天公司网站 | www.funconn.com景观设计 | 广州山水比德设计股份有限公司室内设计 | 成都德思蒙酒店设计顾问有限公司/重庆研质共设建筑设计有限公司幕墙设计 | 福建省华荣建设集团有限公司照明设计 | 上海碧甫照明工程设计有限公司导视设计 | 重庆川仪楼宇自动化有限公司建设单位 | 重庆泷兴房地产开发有限公司土建/钢结构施工 | 中国水利水电第十工程局有限公司幕墙施工 | 重庆索能建设有限公司摄影师 | 阿奇 设计师 张耀天 / Tim Zhang 场景化造梦设计师宇合光年（Fun Connection）品牌创始⼈原子星河品牌创始人IP营造艺术策展人/AI造梦策展人 毕业于美国韦伯州立大学（Weber State University），其艺术创作⾃2014 年持续⾄今。以“IP营造”设计美学为核心，于上海创立宇合光年（Fun Connection）品牌。为现代商业环境提供以创意为主导的，涵盖心理学、工业设计、场景设计、平面设计、软装陈列、灯光、舞美、音乐等整体性思考的空间设计体系。设计作品包含城市多巴胺（城市更新/街景营造）、儿童板块、商业地产、交互策展等多维度类型空间。设计师与策展人双重身份使其出品成体系的美学表达与空间做充分融合，以更先锋、更客观、更具识别性的视⻆诠释各个品牌IP营造场景化及其品牌文化的精神含义，让作品具有设计趋向、亲和且有⽣命⼒。 多次受邀参与东方卫视《梦想改造家》打造全世界最治愈的家与大鱼云海妈妈农场、担任爱奇艺出品《种地吧》热播综艺“种地助力团”嘉宾、腾讯综艺《半熟恋人2》担任设计总监，策划设计腾讯视频出品《创造营4》场景搭建等众多综艺节目。从设计师视角赋予综艺影视更多美学/艺术的参与度，进行跨界内容制作。 宇合光年（Fun Connection ）是一家国际化的设计公司，于2014年创立于上海。围绕空间的设计和表现，宇合光年组建了一支跨专业的整体性设计团队，专注于探索未来城市生态，真实链接空间与人的交互体验。以建筑和空间设计为核心，综合运用品牌，IP，视觉及产品等多种手法，在策略制定、平面设计、室内设计、城市更新、策展等领域探索实践，提供创新性的综合设计解决方案。 创新应回归母体，强化母体，是宇合光年一直强调的设计理念。创新被作为团队永恒的发展主线和核心竞争力。在此之上，宇合光年团队更擅长以空间独有的特质出发，在注重以设计解决现实问题的基础上，输出“情感 价值 个性”等关键要素，借用空间来促进人与人之间的联系和交流。 以开放式的跨界创意为空间赋能，打造有趣、舒服及具有温度感的设计，是在每一个设计项目落实中的指导思想。自成立以来，团队服务于旭辉、龙湖、万科、融创、杜莎夫人、kidlands、艾尔斯教育集团等众多知名地产商、机构和商业品牌，针对不同需求，成熟化完成个性化设计定制。 —END—监制 | Cindy 编辑 | Judy策划 | Sansan案例来源 | 宇合光年
