Japan’s first flagship store of Mardi Mercredi is located along the path to Daikanyama Station. The project, encompassing site selection, design, contractor hiring, and completion, took about nine months.
The store spans two floors, each with its own independent entrance and external staircase, a design that embodies the brand's unique style while also addressing accessibility issues due to structural constraints. Through meticulous planning, the designer ingeniously optimized the functionality and layout of each space, ensuring that customers enjoy both comfort and convenience during their shopping experience.
The space boasts a straight and high ceiling, allowing for flexible design and configuration. On the first floor, the existing spatial sense was maximized, enabling the furniture to be arranged in diverse layouts with autonomy in movement and efficiency in function. This was planned to make the space feel like a single organism by achieving both permanence and fluidity.
The second floor, accessible via an external staircase, offered an impressive view of green trees through the windows during the initial site survey. The design aimed to bring the external scenery inside, welcoming visitors with a panoramic view. Colors that dissolve the boundaries between the interior and exterior were used for the floors, walls, and ceilings. A centrally placed functional object serves as a reflective element, further blurring the lines between inside and outside. The space, shaped by deriving meaning from the relationship between interior and exterior, seems to transcend the dichotomy of nature and artificiality.
Beyond its distinctive design and exquisite layout, the Mardi Mercredi flagship store prioritizes delivering exceptional shopping experiences to customers. The store boasts a diverse range of products, encompassing fashionable apparel, accessories, and homeware, catering to the varied needs of shoppers. Moreover, the staff has undergone professional training to provide attentive and thoughtful service. Whether selecting merchandise or seeking information, customers can expect satisfying answers and assistance.
As a comprehensive space integrating art, culture, and fashion, the Mardi Mercredi flagship store has etched a profound mark in the landscape of Daikanyama. It not only adds a splendid vista to the city but also offers customers a unique shopping experience and cultural indulgence. Looking ahead, we have every reason to believe that the Mardi Mercredi flagship store will continue to uphold its distinctive brand philosophy and innovative spirit, delighting and inspiring more customers in the future.
创始总监 / Dongil Lee
Bob Chen Design Office | 民艺廊
HT STUDIO | 莫洛尼展厅
