From Future ,法国巴黎

文摘   2024-12-11 07:40   江苏  
For the French brand From Future, the KIDZ team designed a pop-up that will be displayed for several months in Paris’s Le Bon Marché department store. The installation reflects the brand’s modern aesthetic while preserving tactile and natural elements. The project posed challenges due to tight deadlines, but the team successfully offered unique design solutions that harmoniously blend complex materials and technical details.
KIDZ 团队为法国品牌 From Future 设计了一个快闪店,将在巴黎 Le Bon Marché 百货公司展示数月。该装置反映了该品牌的现代美学,同时保留了触觉和自然元素。由于工期紧迫,该项目面临着挑战,但团队成功提供了独特的设计解决方案,将复杂的材料和技术细节和谐地融合在一起。
At the center of the composition is a massive table shaped like a “golden stone,” serving as a display for accessories and key clothing items, and creating a focal point that encourages visitors to enter the installation. This central element is made from natural stone coated in gold paint, emphasizing the brand’s connection to natural materials. Surrounding the “golden stone” are two large, elliptical racks with shelves for clothing, guiding the eye toward the centerpiece. This layout allows passersby to view the display, while inviting visitors to explore the main attraction.
构图的中心是一张形状像“金石”的巨大桌子,用作配饰和关键服装的展示,并创造了一个鼓励游客进入装置的焦点。这个中心元素由涂有金色油漆的天然石材制成,强调了该品牌与天然材料的联系。 “金石”周围是两个巨大的椭圆形架子,上面有放衣服的架子,将视线引向中心的装饰品。这种布局允许路人观看展示,同时邀请游客探索主要景点。
Additional details include mirrored metal spheres above the central table, adding dynamism to the display, and a metal brand logo with hidden lighting that enhances the installation’s technological aesthetic and creates a cohesive, complete image. Metallic and mirrored elements on the shelves, racks, and logo lend the space a sense of lightness and movement, underscoring From Future’s avant-garde approach to retail design.
其他细节包括中央桌子上方的镜面金属球体,为展示增添了活力,以及带有隐藏照明的金属品牌徽标,增强了装置的技术美感并创造了一个有凝聚力的完整形象。货架、货架和标志上的金属和镜面元素为空间增添了轻盈感和动感,凸显了 From Future 的前卫零售设计方法。
Materials played a key role in setting the desired atmosphere. Gray carpeting on the floor clearly defines the pop-up’s boundaries, unifying the composition and addressing several functional needs. It hides cables running from floor outlets to the racks and other lighting elements, ensuring a neat appearance and safe connection of all technical details. The neutral-toned carpet also highlights the expressive gold and metallic accents of the structure, balancing warmth with minimalism.
材料在营造所需氛围方面发挥着关键作用。地板上的灰色地毯清楚地界定了快闪店的边界,统一了构图并满足了多种功能需求。它隐藏了从地板插座到机架和其他照明元件的电缆,确保了整洁的外观和所有技术细节的安全连接。中性色调的地毯还突出了结构富有表现力的金色和金属色调,平衡了温暖与极简主义。

编辑:夏边际
撰文:豆宝宝
校改:吴一仁

编排:布忠耀

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