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文摘   教育培训   2024-09-14 10:54   美国  

校园岗位:国际社区社交媒体办公助理

Student Office Assistant: International Community Social Media and Data


简介


国际社交媒体和数据办公助理负责规划和维护CMU国际校友和家长的社交媒体账号及群组,以提高大学声誉、增加校友参与度。该职位还包括校友活动的数据输入和分析。


在任职期间,你将获得在大型机构的国际和区域性平台上管理社交媒体的实际经验,并熟悉高等教育校友关系和大学发展工作。除了你的日常工作,你将有很多机会与世界各地的杰出校友和家长志愿者领袖们互动。


The International Social Media and Data Office Assistant is responsible for planning, implementing and monitoring CMU International alumni and parents social media accounts and groups in order to raise university reputation, and increase alumni engagement. The role also includes data entry and analysis responsibilities for alumni events and giving data.

In this position, you'll gain hands on experience of managing social media for large organization on international and regional platforms, and familiarized with higher education alumni relations and development work. In addition to your daily work, you will have many opportunities to interact with leading alumni volunteers all around the world.

职责


  1. 社交媒体策略与执行支持并实施营销项目和宣传活动,扩大并吸引CMU的国际校友和家长群。这包括分享和翻译校园新闻、活动、校友/家长成就、招生帖等,重点是建立强大的社区归属感。

  2. 账号日常运营:管理并推广CMU的社交媒体账户和群组,确保及时和相关的内容分享,能够引起全球校友和家长网络的共鸣。

  3. 内容创建与管理:与大学工作人员和志愿者合作,策划、创建、发布和维护与CMU相关的热门话题内容。根据平台(如LinkedIn、微信、WhatsApp、Line和KakaoTalk)的不同受众调整信息传递。

  4. 社区参与:与账户订阅者和群组成员进行实时互动,促进有意义的交流,建立忠诚的社区。

  5. 创新与战略发展:通过收集和分析用户反馈,识别趋势,提出创新想法,为制定提升订阅者参与度和满意度的战略做出贡献。

  6. 持续学习:紧跟社交媒体的最新最佳实践和技术,确保CMU在国际社区的能见度。

  7. 团队支持:协助完成其他任务和项目,为团队的整体成功贡献力量。


  1. Social Media Strategy & Execution: Support and implement marketing programs and promotional activities to grow and engage CMU’s international alumni and parent audience. This includes sharing and translating campus news, events, alumni/parent achievements, recruitment posts, and more, with an emphasis on building a strong sense of community.

  2. Account Operations: Manage and promote CMU’s social media accounts and groups, ensuring timely and relevant content sharing that resonates with our global alumni and parents’ network.

  3. Content Creation & Management: Collaborate with university staff and network volunteers to plan, create, publish, and maintain content on trending topics related to CMU. Tailor messages to diverse audiences across platforms like LinkedIn, WeChat, WhatsApp, Line, and KakaoTalk.

  4. Community Engagement: Actively engage with account subscribers and group members in real-time, fostering meaningful interactions and building a loyal community.

  5. Innovation & Strategy Development: Bring innovative ideas to the table by collecting and analyzing user feedback, identifying trends, and contributing to the development of strategies that enhance engagement and satisfaction among subscribers.

  6. Continuous Learning: Keep up with the latest social media best practices and technologies to ensure the continued success of CMU’s digital presence.

  7. Team Support: Assist with additional tasks and projects as needed, contributing to the overall success of the team.


要求

  • 对社交媒体的热情:对探索新媒体和为不同受众打造引人入胜的内容充满兴趣。
  • 创新思维:展现出为社交媒体策略和内容带来新颖创意的能力。
  • 微信经验:具备管理微信账号的经验,包括设计、编辑和发布帖子。
  • 多语言沟通能力:必须精通中文和英文。(另精通其他语言者优先)
  • 新闻内容的研究与选择:能够独立研究和策划中英文新闻内容。
  • 社交媒体指标的理解:熟悉社交媒体关键绩效指标,并能够跟踪和分析绩效数据。
  • 人际交往技能:具备良好的人际交往和沟通能力,能够与相关人士有效沟通。
  • 项目管理:具备项目管理经验,注重细节,能够与各地的志愿者团队进行有效协调。
  • 细致入微:对任务采取细致的态度,确保所有沟通中的准确性和一致性。


  • Passion for Social Media: A deep interest in exploring new media and crafting compelling, engaging content for diverse audiences.
  • Innovation Mindset: Demonstrated ability to bring fresh, creative ideas to social media strategies and content.
  • Experience with WeChat: Demonstrated experience in managing personal or business WeChat accounts, including designing, editing, and publishing posts.
  • Multilingual Communication: Fluency in Chinese and English is required (fluency in additional languages is a plus).
  • Research & Content Selection: Ability to independently research and curate news content in both English and Chinese.
  • Understanding of Social Media Metrics: Familiarity with social media KPIs and the ability to track and analyze performance data.
  • Interpersonal Skills: Strong interpersonal and communication skills, with the ability to work effectively with a diverse range of stakeholders.
  • Project Management: Experience in project management, with an eye for detail and the ability to coordinate effectively with volunteer teams across Asia.
  • Attention to Detail: A meticulous approach to tasks, ensuring accuracy and consistency in all communications.




投递方式

有兴趣的候选人可通过CMU Handshake平台申请,上传简历和简短的求职信。

Interested candidates should submit their resume and a brief cover letter via Handshake highlighting their experience and interest in the role.



翻译 / 编辑 / 排版:国际发展办公室

Office of International Development



卡內基梅隆大学

中国校友会


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