当标题写下来的时候，作为一个自媒体，感受到了沉重的责任。虽然将这份责任压在自媒体身上可能非常沉重，但是作为一个跨境自媒体，成为平台和商家沟通的桥梁，成为商家们发声的路径，不应该被打破。
今天上午，又有大批商家聚集在某平台楼下，为平台“扣罚”讨要说法。又，是因为已经很多次了，商家们的问题依旧没有得到解决。但是平台的态度，确是非常强硬。一方面用大量的人手全网控制舆论，下架所有的内容，方法非常多，甚至一些比较见不得人手段，比如修改原创时间，用造假的原创去投诉。
When writing the title, as a self-media writer, feels a heavy responsibility. Although placing this burden on self-media may seem overwhelming, as a cross-border self-media writer, becoming a bridge between the platform and merchants, and a channel for merchants to voice their concerns, should not be disrupted.
This morning, a large number of merchants once again gathered outside a platform's headquarters to seek answers regarding the platform's "penalties." The word "again" is used because this has happened many times before, yet the merchants' issues remain unresolved. However, the platform's attitude remains very firm.
On one hand, they deploy a large workforce to control public opinion across the internet, taking down all related content through various means, including some rather underhanded tactics such as altering the original posting time and using fake original content to file complaints.
而今天，下跪的商家，深深刺痛了作为卖家的我们，商家和平台，自电商以来，一直都是互惠共赢，从阿里系、淘系，虽然和商家也是有来有往，但是总体可控。
能够让商家下跪的，我只见过这一个！
And today, seeing merchants kneeling has deeply pained us as sellers. Since the inception of e-commerce, merchants and platforms have always maintained a mutually beneficial relationship. Platforms like Alibaba and Taobao have had their share of conflicts with merchants, but overall, these have remained manageable.
But to witness a scenario where merchants are forced to kneel—this is the only time I’ve ever seen such a thing!
如果这次下跪还不足以刺痛卖家们的心，那这个小女孩，才足以让我们反思。If the sight of merchants kneeling isn't enough to pierce the hearts of sellers, then this little girl should make us all reflect deeply.
For a platform, merchants should be an integral part of its healthy operation. Despite some actions taken by merchants recently and their increasing number, which has started to influence the entire cross-border e-commerce sector, a responsible platform should provide a positive explanation and solution. If these merchants are indeed violating rules or engaging in fraudulent activities, disclosing the reasons could help calm the situation.
E-commerce is becoming increasingly competitive, and cross-border e-commerce is no exception. However, many sellers are diligent and strive to adhere to platform and market rules. It’s likely that those exploiting loopholes are only a small minority.
Chinese manufacturers have made significant contributions to international markets over the years. According to statistics, in 2023, Chinese sellers accounted for 28% of the GMV on the Amazon platform.
On Amazon's U.S. site, about 55% of sellers are Chinese, holding 58% of the market share.
In Southeast Asia, Chinese sellers are also prominent on Shopee, making up approximately 50-60% of cross-border sellers due to their competitive prices and diverse product offerings.
Despite new policies from key players like Shein, TK, and AliExpress to boost competitiveness, none have seen widespread merchant misconduct like what’s being discussed now.
The path for Chinese cross-border e-commerce remains long. The industry has built significant advantages over the years—strong supply chains, fast logistics, and supportive government policies.
As global perceptions of Chinese manufacturing improve, it’s crucial for both merchants and platforms to maintain these strengths.
Intense price competition and "killing the chicken to get the egg" strategies can ultimately harm the already strained manufacturing sector.
Both sellers and platforms need a shared understanding that international expansion should focus on quality and profit.
Platforms’ focus on GMV and capital market demands are understandable, but they must also consider broader impacts on livelihoods, employment, and the sustainability of the entire industry.
Like the recent debate over refund policies designed to protect consumers but sometimes misused, it’s important to ensure that merchants' rights are not unfairly compromised.
In these situations, fair and transparent dialogue is essential. Platforms should provide clear explanations and justifications for any penalties, rather than dismissing concerns with legal threats.
Traditional manufacturers, new to e-commerce, trusted platforms with their business based on this confidence, and now face these challenges. Hopefully, these issues will prompt reflection and improvement across the industry. Good luck to all cross-border e-commerce sellers!
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