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The brand’s latest Chinese outpost has found its home in Shanghai’s COLUMBIA CIRCLE, a hub where architectural diversity and brand identities coalesce, driving urban renewal through creativity and bridging past, present, and future.
OUTIN.DESIGN has masterfully woven Rimadesio’s product ethos into the store’s spatial design. Their modernist approach points towards multifaceted lifestyle possibilities that both transcend the present and embrace the future. Four wall panel systems interplay to create voluminous partitions, carving out diverse “living domains” that embody the concept of “fusion.”
The store’s flow mirrors Rimadesio’s meticulous yet open philosophy. The interior serves as a canvas where external phenomena converge, showcasing new spatial expressions born from shifting lifestyles and behaviors.
Rimadesio’s reflective surfaces sketch the contours of living spaces, with mirrored and glass elements completing the spatial narrative by revealing both the absent and the present. This play of reflections blurs the line between urban exteriors and interior experiences, drawing attention to gardens, sunlight, and seasonal changes, fostering a captivating dialogue between visitors and their surroundings.
The garden is reimagined as a bridge between humanity and nature, its understated yet poetic landscape dissolving the boundaries of inside and out.
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Textures, materials, light and shadow, perspectives, and natural elements intertwine in an exploration of brand identity. The conceptual shift in exhibition art sparks a conversation between artistry and classic design, distilling a holistic brand aesthetic as physical boundaries fade.
平面图 ©OUTIN.DESIGN正反设计
项目名称 | Rimadesio (上海)
Project Name | Rimadesio (Shanghai)
项目地址 | 上海市长宁区延安西路1262号上生新所17栋103
Location | Unit 103, Building 17, Columbia Circle, 1262 Yan’an West Road, Changning District, Shanghai
项目业主 | 一再一物RenUno
Project Owner | RenUno
项目面积 | 350㎡
Area | 350㎡
设计团队 | OUTIN.DESIGN正反设计
Design Team | OUTIN.DESIGN
陈列团队 | SIBAN.Studio
Display Team | SIBAN.Studio
设计主持 | 王琛
Lead Designer | WANG Chen
媒体策划&文案 | OUTIN正反媒体Team
Media & Copy | OUTIN Media Team
项目摄影 | Wen Studio
Photography | Wen Studio
OUTIN.DESIGN正反设计，是由王琛先生和蒋沙君女士于2014年创立的多元化设计团队，十年来专注于国际品牌合作，服务于中国高精尖圈层。
探索的设计纬度涵盖了建筑、室内、产品、软装与家具设计、装置与展览、艺术等领域，并在策展领域也有丰富的实践经验。
OUTIN.DESIGN正反设计提供从概念到落地的全方位合作服务，致力于实现作品创新和市场差异化。
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