The wine market in China and around the world is currently in a volatile phase, and Interwine is committed to helping wineries adapt to the changes and find new business opportunities through new channels and models in the new market environment. Now, Interwine is launching a series of exhibitor guarantees and benefits for the 2025 exhibitions.
Guaranteed Orders for Exhibitors
For every booth (9 sqm) booked at full price, Interwine guarantee at least one pallet order within six months after our exhibition. For two booths (18 sqm), we guarantee two pallets order. If no orders are placed, a full refund will be provided.
Extra Marketing Promotion
Additionally, Interwine will provide exhibitors 3 marketing articles on our official WeChat account, plus one round of promotion on Interwine's Wechat Channel, Douyin (TikTok), Little Red Book and Weibo account.
Early Bird Benefits
Book 2025 Interwine booth 3 months before the exhibition, we will arrange 10-15 importers for B2B matchmaking meetings during the three-day exhibition.
Book 2025 Interwine booth 2 months before the exhibition, we will arrange 5-8 importers for B2B matchmaking meetings during the three-day exhibition.
Buy One, Get Two Free
Book a booth for either the spring or autumn session of Interwine 2025 at full price (starting at US$4,880/9 sqm), get 2025 Interwine Beijing and Shanghai roadshows free. This will allow exhibitors to maximize opportunities by meeting importers from multiple regions.
New Channels, New Business Opportunities
The restaurant channel is one of the core wine consumption scenarios in China. Wine is an important element in both business banquets and gatherings of family and friends, etc.
Interwine will work closely with restaurant industry associations in all parts of the country as well as high-end restaurant groups such as CN-1719 Wine Theme Restaurant and other Cantonese food restaurants to help wineries match up with various types of catering companies so that their products can enter the restaurant channel smoothly.
With the resources for hundreds of chambers of commerce, Interwine will enhance the connection between wineries and entrepreneurial group buyers, especially for corporate wine, banquet wine and catering wine buyers, which will make it easier to reach cooperation.
Meanwhile, community group-buying is also a popular segment in the Chinese market at the moment, and Interwine will cooperate with the head enterprises in this field, such as Meituan, to open up the community group-buying market for exhibitors.
With the rapid growth of platforms like Douyin (TikTok), Taobao and Pinduoduo, etc., we are enabling wineries to tap into China's flourishing digital marketplace.
For wineries with large shipments, Interwine will promote cooperation with baijiu enterprises. Chinese baijiu enterprises are resourceful and are increasingly participating in the wine import business.
For example, China's top five baijiu group Yanghe has become the second largest shareholder of Chile VSPT Wine Group and is vigorously promoting high-end wines such as Altaïr in China. Another top five baijiu group, Luzhou Laojiao, has partnered with three of the world's leading wine companies: TWE, Concha y Toro and DBR Lafite, to bring their extensive product lines to the Chinese market.
Interwine is committed to helping wineries succeed in the Chinese and Asian markets by 2025. Participate in our 2025 exhibitions to unlock brand new opportunities!
