亚马逊对第三方卖家的吸引力依然强劲。目前，亚马逊平台上的活跃卖家已经超过200万，其中美国市场表现最为突出，约有110万活跃卖家。根据Helium 10最新发布的报告，到2024年底，亚马逊预计将拥有970万卖家，其中活跃卖家将达到190万。这些第三方卖家贡献了亚马逊总销售额的60%。
随着卖家数量的激增，亚马逊的产品目录已经扩大到超过1200万种，涵盖书籍、媒体、葡萄酒等，产品总数更是突破了3.5亿。这种丰富的产品种类无疑吸引了更多消费者。
在2024年，预计将有83.99万名新卖家加入亚马逊，平均每天新增3700名卖家，到年底这一数字将激增至135.05万名。
在这200万活跃卖家中，美国市场的表现最为突出，目前拥有约110万活跃卖家和1.8亿Prime会员。英国、德国、意大利和法国等市场也在增长，但规模相对较小。
Amazon's appeal to third-party sellers remains strong. Currently, there are over 2 million active sellers on Amazon's platform, with the U.S. market leading with approximately 1.1 million active sellers. According to a recent Helium 10 report, by the end of 2024, Amazon is expected to have 9.7 million sellers, with 1.9 million of them being active. These third-party sellers account for 60% of Amazon's total sales.
As the number of sellers surges, Amazon's product catalog has expanded to over 12 million items, including books, media, and wine, with the total number of products exceeding 350 million. This extensive variety of products undoubtedly attracts more consumers.
In 2024, it is anticipated that 839,900 new sellers will join Amazon, with an average of 3,700 new sellers per day. By the end of the year, this number is expected to reach 1.35 million.
Among the 2 million active sellers, the U.S. market stands out with approximately 1.1 million active sellers and 180 million Prime members. Other markets such as the UK, Germany, Italy, and France are also growing, but on a smaller scale.
根据Global E-Commerce Market的数据，2023年亚马逊平均每秒赚取636美元，远超阿里巴巴和拼多多的总和，分别为430美元和204美元。
自1994年成立以来，亚马逊已经发展成全球电商巨头，其市值已超过1万亿美元。如今，亚马逊在全球拥有超过175个配送中心，其强大的物流网络支撑了消费者每分钟从亚马逊购买7800件商品。
最新发布的2024年第二季度财报显示，亚马逊营收为1480亿美元，同比增长10%；利润同比暴涨101%至135亿美元，超出分析师预期。
在全球电商购物网站流量排名中，亚马逊位列第一，并在前20名中占据了5个席位，其中包括前3名中的2个席位。例如，在今年5月，亚马逊网站的总访问量约为23亿，远超第二名eBay的7.03亿。
尽管在竞争激烈的电商市场中，亚马逊的危机感始终存在。最近，亚马逊在日本宣布追加250亿日元用于加强最后一公里物流网络建设；在英国投资3亿英镑升级物流运输网络，实现电气化和低碳化；在印度斥资1.5-1.75亿美元收购在线金融平台Axio，以发展在线支付业务。
从SimilarWeb发布的网站流量排名来看，亚马逊5大站点入选排名前20！亚马逊的多个站点均位列前茅。具体来看，amazon.com以绝对优势摘得全球电商购物网站流量桂冠，今年5月的总访问量高达23亿，远超第二名的ebay.com的7.03亿访问量。紧随其后的是亚马逊日本站amazon.co.jp，上月总访问量接近6亿，位列第三。此外，amazon.de也凭借4亿的访问量位列榜单第十，其中八成流量来自德国，奥地利和瑞士也为其贡献了不少份额。
According to Global E-Commerce Market data, in 2023, Amazon earned an average of $636 per second, significantly surpassing Alibaba and Pinduoduo, which earned $430 and $204 per second, respectively.
Since its founding in 1994, Amazon has evolved into a global e-commerce giant with a market value exceeding $1 trillion. The company now operates over 175 fulfillment centers worldwide, enabling it to support the purchase of 7,800 items per minute.
The latest Q2 2024 financial report reveals that Amazon's revenue reached $148 billion, a 10% increase year-over-year, with profit surging 101% to $13.5 billion, exceeding analyst expectations.
In global e-commerce traffic rankings, Amazon ranks first and occupies five spots in the top 20. For example, in May, amazon.com led with a total of 2.3 billion visits, far surpassing the second-place eBay with 703 million visits. Following closely, amazon.co.jp ranked third with nearly 600 million visits, while amazon.de secured the tenth spot with 400 million visits, with 80% of the traffic coming from Germany, Austria, and Switzerland.
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