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An unusual fashion show featuring models dressed in shrouds designed for the deceased has captured significant attention in China, particularly for the sophistication and elegance of the showcased garments. The event was part of a funeral culture and supplies exhibition held in Tianjin, at the end of June, as reported by Yantai TV.
The runway featured models in glamorous funeral attire, which resembled high-end fashion more closely than traditional funeral wear. The beautifully designed dresses included a blue cheongsam, a crimson bubble skirt, and a long turquoise coat, all adorned with traditional Chinese elements such as embroidered buckles and Mandarin collars.
The exhibition left many older attendees in awe of the "death" outfits' glamour. "Do you recognize them as funeral attire? I think they are beautiful," commented one man in a video that has been viewed over 500,000 times on Weibo.
In Chinese culture, funeral clothes are worn by the deceased during the ceremony before burial or cremation. These garments are typically vibrant, following traditional Chinese clothing patterns, but are loose and flowing. Key features include long sleeves to cover the hands, the exclusion of black, and the prohibition of fur materials.
Traditionally, funeral dresses are selected and prepared by the daughters of the deceased, as they are believed to be more meticulous in choosing appropriate attire. Sons, on the other hand, are generally responsible for organizing the funeral itself.
The Tianjin fashion show sparked a heated debate on social media. One online observer humorously remarked on Douyin, "It’s not right for models to walk like that. They should hold their arms flat, close their feet, and hop – like zombies." Another user expressed surprise at the models' willingness to participate, saying, "Models are willing to take on this job? This made my jaw drop." A third commented, "Is there a funeral dress in Lolita style? I’d be embarrassed to wear it when I’m alive, but hope to wear it when I pass away."
Earlier this year, a woman in her 30s from Shandong province gained fame for live-streaming funeral clothes that she modeled herself. Her audience, primarily older people, were surprised by the variety and elegance of funeral attire available.
Source: SCMP
