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A video showcasing real models walking on treadmills at a Chinese clothing store has gone viral on social media, racking up over 9.5 million views since it was posted on Sunday. The clip features several models walking side by side on treadmills, striking poses as if they were on a runway while promoting the store's clothing.
The video appears to have been filmed at one of the branches of the Chinese retail chain ITIB. The clip was first shared by the Instagram account @Chinainsider in December 2023, but it has recently resurfaced on X, attracting significant attention. The trend has sparked curiosity and fascination among viewers, as it combines fashion with fitness in an unexpected way.
Local reports reveal that this treadmill model trend has been adopted by shopping malls in several Chinese cities over the past two years. Retailers have embraced the idea to better showcase how clothes move and fit on real people, as opposed to traditional static displays or runway shows. The dynamic nature of walking on treadmills adds a lively touch to the shopping experience, offering customers a glimpse of how the clothes look in motion. This innovative approach to fashion marketing aims to provide a more interactive and engaging experience for shoppers.
In addition to its fashion-forward concept, the trend also benefits the models, who get a cardio workout while promoting the clothing. This aspect has led to lighthearted comments on social media, with one user on X joking, “Not a bad hustle if you’re looking for some extra cash…and it keeps you fit too!” Another user praised the idea, saying, “This is actually a great idea! Exercise with a paycheck.”
