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On January 3, 2024, a Russian female blogger visited a supermarket in Shanghai called the "Russian Goods Pavilion" and shot a revealing video that quickly drew widespread attention and heated discussions online.
The store was filled with a wide variety of goods and decorated with numerous Russian elements. The floor mat prominently featured the phrase "Fighting Nation" in Chinese, and the walls displayed the word "Ura" (a Russian cheer). Even the teddy bear advertisements boasted slogans like, "I am the Russian North Bear, from Russia."
It seemed that as long as something was associated with the word "Russia," its sales were practically guaranteed.
A long line formed in front of the cash register, reflecting customers' trust in "Russian goods."
However, the blogger bluntly pointed out: "None of these products are from Russia."
In her video, she openly criticized the supermarket, which claimed to specialize in Russian goods, for not selling a single product from Russia. Instead, the shelves were stocked with items labeled as "Russian goods" that were completely unknown in Russia.
As the blogger filmed, she exposed one "fake" product after another, directly pointing out to the camera that these items had no connection to Russia.
In the video, several staff members appeared flustered. Some tried to argue with her in broken Russian, while others outright shouted, "Get her out of here!"
Surprisingly, the store had no signs prohibiting filming, yet the blogger was still forcibly escorted out by the staff. This scene quickly sparked online debates, with many netizens questioning the authenticity of such "Russian Goods Pavilions."
Stores claiming to offer “Russian” products have proliferated in major Chinese cities, including Beijing, Shanghai, Hangzhou, Shenzhen, and Chongqing. A report on 10th December revealed that while these establishments promote themselves as direct suppliers of authentic goods, a significant portion of their offerings is actually manufactured in China.
A journalist visiting a store named “Russian Goods Pavilion” in Chongqing’s Yangjiaqiao pedestrian street found that despite being newly opened, the shop enjoys strong daily sales. Most customers visit out of curiosity, eager to explore the novelty of Russian specialties. One customer expressed interest in trying Russian dairy products, only to discover that the sheep’s milk powder was produced by local companies in Gansu and Shaanxi under the direction of a Russian firm.
Another product, marketed as “Russian Style Rouble Sausage,” was clearly labelled as originating from Mudanjiang in Heilongjiang Province. This has raised concerns over potential consumer deception, as goods advertised as imported Russian products are actually sourced from within China. The local market supervision authority has suggested that consumers report any suspected fraud for further investigation.
Source: Dimsum Daily
https://www.dimsumdaily.hk/rise-of-russian-specialty-stores-in-china-yet-many-products-are-locally-made/
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