无论用什么方式，更高层次的角度都有助于你设计目标、建造机器来实现目标。我经常把桥水实际产出与我头脑中期望的产出结果进行对照，然后寻求改进的方法，从而保证了桥水这部机器的成功运转。 关于你应该为自己的公司设定什么样的目标，我并没有什么具体的建议。我只是想说，本书生活原则部分所涉及的目标设定总体原则同样适用于个人和公司。但是我希望指出，在运作公司的过程中，你和你的同事必须清楚地知道，如何从你公司总体的目标和价值观中，推导出具体的目标——节约成本，让客户更加满意，对需要帮助的人提供帮助等。 不管你设计得有多好，你的机器总会出问题。你自己或其他能力强的技术人员需要发现这些问题，打开机器盖子来诊断其根源。你及任何负责诊断的人必须了解机器的每组部件——设计和人，也必须清楚他们是如何协同运作的。人是最重要的因素，因为几乎包括设计在内的所有问题都与人有关。如果不能从更高的视角看待机器，并且看到所有部件的情况及如何协同运作，你必定诊断不出问题，失去潜在可能。 在桥水，我们机器的总体目标是为客户创造优秀的回报——当然是反映在其投资收益率上，但也反映在我们之间的交往以及我们对全球经济和市场格局的共同判断上。这种对创造优异回报的承诺，是我们在桥水的首要目标。坚守这种超高的标准对我们来说一直是个挑战，尤其是在我们加速发展和转型的过程中。在接下来的几条中，我会回顾案例，讲述我们的客户服务质量如何下滑，以及如何通过五步流程对机器实行改进的过程。 No matter what work you do, at a high level you are simply setting goals and building machines to help you achieve them. I built the machine that is Bridgewater by constantly comparing its actual outcomes to my mental map of the outcomes that it should be producing, and finding ways to improve it. I won't say anything specific about how you should set your own organization's goals other than that the high-level principles about goal setting I covered in Life Principles apply equally to individuals and organizations. I will, however, point out that in running your organization, you and the people you work with must be clear on how your lower-level goals--whether they're to produce things cost-effectively, achieve high customer satisfaction, help a certain number of people in need, whatever--grow out of your higher-level goals and values. No matter how good you are at design, your machine will have problems. You or some other capable mechanic needs to identify those problems and look under the hood of the machine to diagnose their root causes. You or whoever is diagnosing those problems has to understand what the parts of the machine--the designs and the people-- are like and how they work together to produce the outcomes. The people are the most important part, since most everything, including the designs themselves, comes from people. Unless you have a clear understanding of your machine from a higher level--and can visualize all its parts and how they work together--you will inevitably fail at this diagnosis and fall short of your potential. At Bridgewater, the high-level goal of all of our machines is to create excellent outcomes for our clients--in the returns on their investments, of course, but also in the quality of our relationship and our thought partnership in understanding global economies and markets more broadly. Before we had anything else at Bridgewater, we had this commitment to excellence. Maintaining these extremely high standards has always been a challenge, especially as the pace of our growth and change accelerated.
