2 main exhibitions + 1 medium-sized exhibitions
+ 6 national roadshows + 38 city roadshows
+ 100 masterclasses
In 2024, Interwine and the wine industry have been working together to build an efficient exhibition and trade platform for wineries and importers, and to make connection with group purchasing, catering and other emerging purchasing channels and international buyers.
In the end, Interwine organized 2 main exhibitions + 1 medium-sized exhibitions + 6 national roadshows + 38 city roadshows + 100 masterclasses in 2024, injecting energy into the development of the wine market.
The 32nd Interwine Guangzhou was successfully organized on May 23-25 at Area D of Canton Fair Complex. With 496 exhibitors, this edition of Interwine attracted a total of 23,661 visiting times.
As a representative wine and spirits exhibition in China, the 32nd Interwine exhibited wine, whisky, Cognac/Armagnac/brandy, Chinese Baijiu, vodka, sake, craft beer, fruit wine, RTD, non-alcoholic liquor and other varieties from nearly 30 countries/regions, including France, Chile, Italy, Spain, Argentina, Australia, Germany, Portugal, Greece, Georgia, Hungary, Russia, Scotland, Ireland, Japan, Sweden and so on.
The 32nd Interwine has a number of theme areas. The Merano Wine Festival Special Pavilion and the Wine Channel Abruzzo Region Pavilion showcase the charms of Italian wines; the 90+ Awarded Wine Area gathers high-rated premium wines; and the WhiskyExpo Area is in line with the current popular consumer segments.
In this edition of Interwine, importers and brand operators attracted a large number of dealers with a displaying of rich and comprehensive range of products and expanded their own markets with a positive attitude.
The 33rd Interwine Guangzhou was organized on October 31 - November 2 at Poly World Trade Center. This 3-day event attracted a total of 15,632 visiting times, including 4,564 visiting times from overseas buyers.
The exhibits came from nearly 20 countries/regions, France, Italy, Australia, Chile, Spain, Portugal, China, United States, Japan, Canada, Georgia, Slovenia, Russia, New Zealand, Argentina, Turkey, North Macedonia, England, Ireland and so on.
The Japan National Pavilion, organized by the Japan External Trade Organization (JETRO), consisted of 47 Japanese companies, displaying a large number of original Japanese liquors, and attracting lots of attentions.
As a representative of China's outstanding wine regions, the Xinjiang Tianshan North Region Pavilion participated at this Interwine, showcasing the unique wine culture and terroir of the wine region, as well as the high-quality wines.
The Interwine theme areas were as popular as ever. The 90+ Awarded Wine Area gathers high-rated premium wines; and the WhiskyExpo Area is in line with the current popular consumer segments.
90+ Awarded Wine Area
InterWhisky Area
In this edition of Interwine, importers and brand operators attracted a large number of dealers with a displaying of rich and comprehensive range of products and expanded their own markets with a positive attitude.
On August 2-3, the 6th Interwine Beijing was organized at the Wanda Vista Hotel! Continuing Interwine Beijing's positioning of "global wineries and premium wine fair", nearly 1,000 wines & spirits were presented from 20 traditional and emerging producing countries/regions around the world, making a benchmark professional wine exhibition in the North China.
National areas of Italy, Spain, Chile, Australia and France will not be absent. Furthermore, premium wineries and their wines from Georgia, Greece, Argentina, New Zealand, Russia and other countries will provide buyers with more choices.
The Official Pavilion of Japan is located at the most prominent position of the exhibition, with 12 companies presenting excellent alcoholic drinks from different regions of Japan, fully demonstrating the current development of Japan's liquor industry, which combines tradition and innovation.
The diversity of producing countries also creates a variety of categories. The exhibition range covers red/white wine, sparkling wine, whisky, brandy, spirits, craft beer, RTD, non-alcoholic wine, sake, fruit wine (Umeshu), liqueur, gin and other popular categories in the market, presenting a colorful global alcohol map.
Hosted by Business France and co-organized by Interwine, two Tastin' FRANCE B2B Wine & Spirit Tasting were organized in this year.
The first one was organized on the afternoon of March 27 at Shenzhen Langham Hotel. It was also the first premium French wine tasting event in the Greater Bay Area in 2024.
Tastin' FRANCE Shenzhen B2B Grand Tasting
The second one was organized on the afternoon of September 6 at Xiamen Marco Polo Hotel. 200 selected wines from 7 classic regions showed the various styles and exquisite skills of French wines. Many winery owners and representatives have traveled from France to explore the vast Chinese market.
Tastin' FRANCE Xiamen B2B Grand Tasting
Tastin' FRANCE B2B Wine & Spirit Tasting was organized in Xiamen
Hosted by National Tax Agency and JETRO, co-organized by HIS, Nanshan Tranding and Interwine, four Japanese Alcoholic Beverages Show were held in Tianjin, Shenyang, Qingdao and Xi'an.
June 17, Tianjin
June 19, Shenyang
These events exhibited a large number of Japanese alcoholic beverage products. Including sake, shochu, umeshu, whisky, wine, liqueur and gin were exhibited on site, showcasing the trends and hot categories in the market of Japan's traditional and modern alcoholic drinks.
December 2, Qingdao
December 4, Xi'an
The organizers invite liquor distributors, catering companies and other buyers from each city to experience the unique charm of Japanese alcoholic beverages, and to have effective communication with the exhibitors.
Japanese Alcoholic Beverages Show Held Successfully in Tianjin
Japanese Alcoholic Beverages Show Held Successfully in Shenyang
Japanese Alcoholic Beverages Show Held Successfully in Xi'an
Japanese Alcoholic Beverages Show Held Successfully in Qingdao
The 2024 Interwine Roadshow started in Guangzhou on April 9 and wrapped up in Zhuhai on November 28. A total of 38 roadshows were organized in this year.
Interwine Roadshow visited 17 provinces (cities) including Guangdong, Fujian, Jiangxi, Hebei, Hunan, Guangxi, Yunnan, Chongqing, Sichuan, Shaanxi, Henan, Shandong, Liaoning, Heilongjiang, Zhejiang, Shanghai and Jiangsu, and bringing global fine wines to the Chinese market.
With the experience and resources accumulated from years of organizing professional wine exhibitions, Interwine precisely invites local importers & distributors to visit before each city roadshow, connecting exhibitors with local channels. This model has helped many overseas wineries to successfully develop the Chinese market.
Interwine cooperates with Masters of Wine, wine education institutions and senior lecturers to organize exciting wine and spirits masterclasses, with topics covering famous regions, top wineries, and tasting of different types of wines & spirits, promoting wine culture and knowledge. Our masterclasses are highly welcomed and positively evaluated by the participants.
Argentine Wine Masterclass
by Consul General of Argentina in Guangzhou
Peruvian Pisco Masterclass
by Consul General of Peru in Guangzhou
Interwine Masterclasses
In 2025, Interwine will continue to organize high-quality exhibitions and roadshows, and make every effort to build the most professional and efficient wine and spirits exhibition and trade platform. Let's welcome 2025, a year full of hope and opportunities!
