In 2025, Interwine will continue to innovate to adapt to the changing market. For our original programs, we will significantly expand the scope of buyer invitations to the Interwine main exhibitions and adjust the cities and modes of Interwine Roadshow. In addition, we will launch the new Interwine World Roadshow program to bring fine wines to the vast global market.
34TH INTERWINE GUANGZHOU
Time: May 20-22, 2025
Location: Area B, Canton Fair Complex
Theme: Explore Chinese & Asian Market
Exhibition Overview
The 34th Interwine Guangzhou will be organized on May 20-22, 2025 in Area B of Canton Fair Complex. This exhibition will focus on the development trend and opportunities of the global wine & spirits industry, and the business matchmaking in the Chinese and Asian market.
Range of Exhibits:
- Global wines (red/white/sparkling/non-alcoholic), spirits (whisky, brandy, vodka, gin, rum, etc.), sake, craft beer, RTD, trendy drinks, wine accessories, etc.
Targeted buyers:
- Wine importers and distributors
- International buyers from Asia, especially from East & Southeast Asian countries.
- Restaurants, hotels, bars and high-end supermarkets.
- Cross-border entrepreneurs with wine purchasing needs.
- E-commerce platforms and enterprises.
Exhibition Highlights:
1. Connecting the Chinese and Asian markets
The 34th Interwine particularly highlights the invitation of domestic buyers and Asian buyers. On the domestic side, Interwine will invite buyers from wine importors & distributors, e-commerce channels, corporate purchasing and other sectors. At the same time, the organizer will also inviting professional buyers from East Asia (Japan, South Korea) and Southeast Asian countries (e.g. Singapore, Malaysia, Thailand, Vietnam, etc.) to help exhibitors open up the Asian market and promote international trade and cooperation.
2. Precise Buyer Matching
The organizer will accurately invite professional buyers from multiple sectors and organize multiple buyer matchmaking events to efficiently connect domestic and international buyers with exhibitors.
35TH INTERWINE GUANGZHOU
Time: Oct. 31-Nov. 2, 2025
Location: Poly World Trade Center (PWTC)
Theme: Global wines, global buyers
Exhibition Overview
The 35th Interwine Guangzhou will be organized from October 31 to November 2, 2025 at Guangzhou Poly World Trade Center. This exhibition will be concurrent with the exporting food session of Canton Fair, sharing 50,000 professional buyers from 80 countries around the world, creating a cross-border integrated international wine exhibition and trade platform.
Range of Exhibits:
- Global wines (red/white/sparkling/non-alcoholic), spirits (whisky, brandy, vodka, gin, rum, etc.), sake, craft beer, RTD, trendy drinks, wine accessories, etc.
Targeted buyers:
- Wine importers and distributors
- International buyers from Asia, Europe, Australia, North America, South America, etc.
- Restaurants, hotels, bars and high-end supermarkets.
- Cross-border entrepreneurs with wine purchasing needs.
- E-commerce platforms and enterprises.
Exhibition Highlights:
1. International Exhibition and Trade Platform
The exhibition will be organized concurrently with the Canton Fair Phase 3 - Export Food Session, sharing 50,000 professional buyers from 80 countries around the world, making it an industry event where global wine producers and buyers gather.
2. 20 years of accumulated resources
With 20 years of experience in the wine industry, the organizer has accumulated a large number of professional resources to ensure the presence of high-quality buyers at the exhibition. Exhibitors will be able to reach precise potential customers and increase the chances of reaching a partnership.
3. Professional industry forums and activities
Professional forums and activities will be organized during the exhibition, inviting industry experts to share the latest trends of the market.
INTERWINE ROADSHOW
February-December 2025
50+ roadshows throughout the year
Since Interwine launched the first wine city roadshow program in 2010, it has successfully organized more than 500 city roadshows. Interwine Roadshow helps overseas wineries and wine importers to further expand in the Chinese market, helps fine wines establish direct contact with local market.
In 2025, Interwine will organize 50 city roadshows in major cities across the country. There will also be special roadshows, including:
Winery roadshows: Organized in key cities and aimed directly at overseas wineries.
One day roadshows: Allow exhibitors more time to display and communicate in high-potential cities.
The combination of different types of roadshows allows exhibitors to better promote specific categories of wines as well as visitors' targeted selection and purchasing.
INTERWINE WORLD ROADSHOW
February-November 2025
20 roadshows throughout the year
As a brand new project, in 2025, Interwine will cooperate with wine regions, producers and brands to open an unprecedented world tour! We will explore the global market with premium wines from various countries.
The Interwine World Roadshow will start from Paris, France in February, and go to Asia, South America, Europe, Eastern Europe, Oceania and North America successively, and finally come to an end in Merano, Italy in November. The roadshows will be organized in the center or key cities of hosting countries to maximize the effect of market expansion and brand promotion, and open up new business opportunities around the world.
