Hello,我是利君，深耕外贸营销10年。一线实战派，终身学习者和数字化+AI前行者。
做外贸，用社媒如领英LinkedIn、Facebook、Instagram等平台开发外贸客户已成为重要的渠道。然而，我们必须理解其背后的逻辑与技巧，否则很容易走弯路。利君以领英LinkedIn为例，解读常见误区与解决方法：
领英开发外贸客户误区一：陷入无尽的寻找
在领英上开发外贸客户时，每日辛苦加人，却发现极少回复，转而寻找下一批目标，如此反复，陷入了一个循环。总感觉自己找的客户不够多。
大多数老外对泛滥的推销信息感到厌倦。所以，在发送私信前，需要认真分析客户公司及产品，找出客户的痛点或共同点作为切入点。私信应包含三个关键元素：表明来意，找到桥梁，传递价值。
利君分享几个私信模板：
Nina, as a trusted supplier for Nestle, we provide top-quality coffee mugs at reasonable prices. I'm excited to connect with you on Linkedln, and I'd be happy to share some of running items for your review.
Chris, we're all about crafting fine bone china coffee cups, with our in-house design and PD team. How about we connect on Linkedin and see if there's potential to brew up something great together? Can't wait to hear from you!
Hello Craig, we provide a variety of coffee cups & saucers, helping importers and Amazon sellers turn ideas into products. Can I connect you and show you some examples, please?
索要邮箱私信模板：
Thanks for reaching out.Would you mind sending me your email address? Just sending you some product pictures for reference won't be a nuisance.
Thanks for the add Craig.Your business sounds interesting.Who is the nice supplier you're cooperating with? Can l get your email and show you some awesome info in this field?
Having this opportunity to be part of your network is a great privilege for me. ls it possible for me to obtain your email address? I think it's a good step to move forward.
领英开发外贸客户误区二：盲目发布，缺乏目标导向
有人问利君是否需要每日发布领英LinkedIn动态。事实上，关键不在于频率，而在于这些动态是否能吸引潜在客户，引发询盘。盲目Post，若没有人看，没有询盘，都是徒劳。你的每一步行动都应围绕核心目标——提升客户转化率。
内容价值；发布时间；领英Hashtags；领英SEO；个人资料等，都会影响发布的效果。（文章待写，敬请关注）
这里利君推荐一个社媒运营工具，提高效率：
多社媒，多账号，一键同步发帖；
还可以选择最佳发布时间，定时发布；
热门话题推荐，标签建议；
AI生成标题，AI生成贴文，AI生成图片。
更多外贸干货分享；更多好用的外贸工具；利君:waimaolijun
以下文章或许对你也有帮助：
LinkedIn领英外贸实操干货，小白也能变大神（建议收藏）
利君外贸实战：外贸客户开发 → 报价 → 做合同（史上最全讲解）
创作不易，利君感谢支持！
