肖人彬1 侯俊东2 陈曦1 陈庭贵3
3. 浙江工商大学统计学院
摘要：针对网络舆情演化形态的多样性，开展复杂性视域下的网络舆情演化的类型学研究。首先对舆论、舆情、网络舆情、网络舆情演化等基本概念的内涵进行梳理。随后引入集对论中的同异反分析考察网络舆情演化形态类型，阐释网络舆情演化中的极化、衍生、反转现象分别对应同一性、差异性、对立性，从而构成分析维度下的一种具有完备性的演化形态分类。进而考虑方向性，引入方向维度，给出了网络舆情演化形态的一种二维结构描述，由此形成三类六种不同的演化形态，可以采用2×3阶的形态矩阵进行形式化描述。在网络舆情演化形态的二维结构描述下，选取偏见同化、网络舆情结构逆转、横向衍生与纵向衍生加以具体阐释，据此深化对网络舆情演化形态的感性认识和理性认知。最后提出创建舆情形态学的构想，明确了以舆情的类别形态、结构形态和演化形态为主导的舆情形态学研究范畴。
关键词：网络舆情；演化形态；形态矩阵；集对分析；同异反；极化；反转；衍生；二维结构；舆情形态学
基金项目：国家自然科学基金资助项目(72374077)；国家社会科学基金资助项目(20BTQ059)
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Type Analysis
of the Evolution Forms of Network Public OpinionXIAO Renbin1, HOU Junndong2,
CHEN Xi1, CHEN Tinggui31.School of Artificial
Intelligence and Automation, Huazhong University of Science and Technology;
2.School of Economics and Management,
China University of Geosciences;
3.College of Statistics,
Zhejiang Gongshang UniversityAbstract: This paper conducts a typological study of the
evolution of online public opinion from the perspective of complexity, focusing
on the diversity of its evolutionary forms. First, it clarifies basic concepts
such as public opinion, online public opinion, and the evolution of online
public opinion. Then, it introduces the analysis of sameness, difference, and
opposition from set pair theory to examine the types of evolutionary forms of
online public opinion. It explains that the phenomena of polarization,
derivation, and reversal in the evolution of online public opinion correspond
to sameness, difference, and opposition, respectively, thus forming a
comprehensive classification of evolutionary forms under the analytical
dimension. Furthermore, by considering directionality and introducing a
directional dimension, a two-dimensional structural description of the
evolutionary forms of online public opinion is provided, resulting in three
categories and six different evolutionary forms, which can be formally
described using a 2×3 morphological matrix. Under the two-dimensional
structural description of the evolutionary forms of online public opinion,
specific explanations are given for biased assimilation, reversal of online
public opinion structure, horizontal derivation, and vertical derivation,
thereby deepening both the intuitive understanding and rational cognition of
the evolutionary forms of online public opinion. Finally, the paper proposes
the concept of creating a morphology of public opinion, defining the research
scope of public opinion morphology as being dominated by the category form,
structure form and evolution form of public opinion.Keywords: network public opinion; evolution form; form
matrix; set pair analysis; identical-discrepancy-contrary;
polarization;reversal; derived;
two-dimensional structure; public opinion morphology作者介绍:
第一作者：肖人彬(1965-),湖北武汉人,博士,教授、博士生导师,主要研究领域为群体智能、大规模个性化定制、复杂产品创新设计等。引用本文:
肖人彬,侯俊东,陈曦,陈庭贵.网络舆情演化形态的类型分析[DB/OL].(2024-12-20).https://mp.weixin.qq.com/s/_iJTA5wpYDYsELJwHj5nmg.![]()
