CEIBS Global EMBA (GEMBA) alumna, General Manager of Johnson & Johnson Vision Care China and Chairperson, DE&I (Diversity, Equity & Inclusion ) Council of Johnson & Johnson China, Celine Chen has joined the prestigious ranks of Poets & Quants "Best & Brightest" Executive MBAs for 2024.
Now in its 10th year, P&Q annually recognises the outstanding contributions of students from top-performing EMBA programmes around the world. To be successful, candidates not only have to attain top-notch academic results, but must also demonstrate their commitment to supporting the wider community, as well as their aptitude for applying the lessons of their EMBA to their daily work. This year, 62 graduates were chosen from 57 of the highest-ranked programmes, including Wharton School, INSEAD, Northwestern University’s Kellogg School, and U.C. Berkeley’s Haas School, for this honour.
Celine Chen – A leader with vision
As General Manager of Johnson & Johnson Vision Care China, Celine is responsible for one of the most dynamic markets for the global leading company. Not surprisingly, she is a purpose-driven leader who has a demonstrated track record of inspiring and responsible management. These qualities have not gone unnoticed by her peers and professors.
Like the rest of her GEMBA 2021 cohort, Celine had to be content with the unprecedented disruption and difficulties of the pandemic years during her time at CEIBS. Despite the challenges involved, she persevered in both her work and studies, emerging even stronger than before.
"The past three years have taught me so much about how to deal with uncertainty and unexpected challenges in business," Celine said. "Despite the constant disruptions and crises caused by the COVID-19 pandemic, I take pride in the fact that I was able to utilize my acquired knowledge and skills to successfully navigate through these challenging circumstances with resilience. Increasingly, things don’t go as expected in modern business, so it’s imperative to maintain a clear strategic focus, stay agile in your execution, and always create a secure base for your team. This is what the pandemic years taught me."
Taking the contact lens market by storm
One of the many highlights of Celine's GEMBA journey was her Capstone project. As the project's initiator, Celine and her teammates in the Capstone project developed a comprehensive strategy for the positioning and growth of beauty contact lens products in the China market.
After careful consideration of their preferred target audience, product specifications, supportive marketing activities and plans for further expansion, the team engineered a successful rollout that continues to create new opportunities for the company. Celine attributes the success of the project to two factors: the dedication of her fellow teammates and the appropriate application of their shared GEMBA studies.
"The biggest lesson I learned was how to translate strategy into action. With the knowledge and skills I gained in strategy, marketing, and leadership, I was able to shape our business strategy for beauty contact lenses in China, while effectively engaging and influencing key stakeholders and executing new product introductions and investments. Our business results, such as an increasing market share, have been impressive, and I believe this success is largely due to my journey in CEIBS GEMBA."
Mentoring for a healthier mind and body
Celine's leadership skills are not limited to business. An avid learner who’s always seeking out new challenges both physical and intellectual, Celine is a mentor in her personal life as well as her daily work.
"I am constantly driven to explore new experiences and acquire fresh qualifications. Over the past few years, I have obtained certifications as a professional coach, spinning instructor, graphic facilitator, and more. This pursuit is rooted in my strong sense of purpose, as I derive immense satisfaction from being able to positively influence the physical and mental well-being of those around me."
Leading by example, Celine promotes and encourages female leadership in both her company and the CEIBS community. She's the female leadership ERG sponsor for Johnson & Johnson China, and is actively involved with the CEIBS Women Leadership Club. She was a panelist at the club's Women Leadership Forum and doesn't hesitate to lend her time and expertise to its other activities. Celine says she is deeply committed to encouraging every woman to unleash their potential, no matter their age and career stage.
Ranked among the Best & Brightest
As the newest CEIBS alum to become one of P&Q's Best & Brightest, Celine is looking forward to her next challenge, and the next stage of her personal and professional development.
"I aspire to become a global leader who empowers others and drives business growth." She says, "While I used to focus solely on China, I now see potential in the entire APAC region, Europe, the USA, and beyond. My goal is to inspire individuals and lead teams that embrace diversity and harness everyone's unique strengths. We should always remember, diversity is a reality, but inclusion is a conscious choice we must make."
We wish Celine the very best of luck in taking this exciting next step. The world is her oyster, and no doubt we’ll be hearing of her achievements again in the not-too-distant future.
P&Q is an internationally recognised news and analysis platform with a focus on the global graduate business education market. Previous winners of the "Best & Brightest" include executives from the world’s leading MNCs and China-based companies, and, of course, members of previous GEMBA cohorts.
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