YSL Loveshine Candy Glow Changi First Activation

SINGAPORE. YSL Beauté Travel Retail Asia Pacific, part of L’Oréal Groupe, partnered with The Shilla Duty Free Changi Airport in Singapore for a Changi-first launch of the highly anticipated YSL Loveshine Candy Glow Tinted Butter Balm. Travelers passing through Changi Airport were the first to experience this latest innovation from YSL Beauté, ahead of the local market launch.

YSL Loveshine celebrates femininity through freedom and individual expression. The activation comprises a claw machine inspired by the playfulness of the YSL Loveshine collection, and a product experience booth inspired by the most iconic accessories and pink fabrics from Saint Laurent Paris.

The YSL Loveshine Candy Glow Tinted Butter Balm is a luxuriously smooth, buttery lip balm that delivers a soft shine and a sheer flush of color. Infused with shea butter and maracuja oil, the balm glides on effortlessly, leaving lips feeling soft, supple, and irresistibly hydrated.

To celebrate this exciting launch, YSL Beauté created an engaging retail experience at The Shilla Duty Free Changi Airport. Travelers indulged in a sensory journey and discovered the irresistible finishes of the YSL Loveshine series at the product experience booth.

Travelers had the opportunity to play the YSL Loveshine claw machine for a chance to win a complimentary product sample at the YSL counter. Once they redeemed their sample at the YSL counter, travelers could also experience a personalized beauty flash service with the brand’s expert beauty advisors and enjoy exclusive gift-with-purchase offers.

Travelers could stand a chance to win a free sample from the YSL Loveshine claw machine.

Travelers could head down to the YSL counter to exchange their redemption card for a free sample and enjoy exclusive gift-with-purchase offers during the activation period.

YSL Loveshine featured at all YSL counters in The Shilla Duty Free Changi Airport.

The activation ran from 23 June to 11 July at Singapore Changi Airport Terminal 3, and 12 July to 1 August at Terminal 1.

L’Oréal Travel Retail Asia Pacific General Manager of Makeup Business Unit Marin Vialle commented: 

“We are delighted to partner with Shilla Duty Free for the regional pre-launch of YSL Loveshine Candy Glow in Changi Airport, and to offer travelers a colorful, impactful, and engaging retail experience during their summer trips. The YSL Loveshine franchise launch is very strategic for YSL to fortify our makeup leadership in the region – we are grateful for the support from Shilla Duty Free and Changi Airport Group to make this pre-launch a success.”

The Shilla Duty Free Changi Airport Chief Operations Officer, Chan Sok Ling said: 

“Together with YSL Beauté, The Shilla Duty Free wishes to continue bringing elevated and exclusive experiences to our travelers and shoppers. Launching the YSL Loveshine Candy Glow ahead of local market and the other duty-free stores in Asia-Pacific gives us a competitive edge as we always seek to provide the most attractive offers to our shoppers. We look forward to having more collaborations with YSL Beauté in the future.”

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