EVIDENS open its first duty free flagship Boutique at cdf Haikou

EviDenS de Beauté, the prestige beauty brand with a refined embodiment of French-Japanese skincare excellence, continues its expansion in Asia Travel Retail with the grand opening of its first-ever standalone boutique at cdf Haikou International Duty Free Shopping Complex, the largest single duty-free shop in the world. 

The milestone opening features a Spa Cabin, the first of its kind in travel retail, making the boutique a standout destination for luxury skincare experiences in one of the world’s most significant travel shopping locations. EviDenS de Beauté is located in the prestige beauty area of the mall at unit 2F on the second floor.

Building on the rise of prestige beauty services in travel retail, the EviDenS de Beauté Spa Cabin invites visitors to experience the brand’s renowned Art of Saho skincare treatments in a tranquil and luxurious setting. Travelers are invited to indulge in luxurious facial treatments, ranging from 30 to 90 minutes with each qualifying purchase, to experience the essence of French skincare artistry. Meaning ‘ceremony’ in Japanese, each Saho is methodically choreographed to optimise the application of products, helping to moisturise, protect and regenerate the skin with each step. A first in travel retail for the brand, the Spa Cabin offers an elevated beauty experience for travelers.

Charles-Edouard Barthes, Founder of EviDenS de Beauté, commented: “The opening of our first flagship boutique at cdf Haikou International Duty Free Shopping Complex marks a pivotal step in our global expansion and augments our commitment to offering a high-touch, exclusive experience for discerning travelers. These significant milestones further establish our brand as a worldclass leader in prestige skincare, solidifying our position in travel retail and on the global stage.

“This dedicated space in one of Asia’s premier luxury shopping destinations strengthens our prosperous relationship with CDFG and allows visitors to fully immerse themselves in the EviDenS de Beauté universe, with access to exclusive products, personalised skincare consultations, and treatments. By combining French elegance with Japanese skincare technology, we aim to deliver tailored beauty experiences that resonate with each traveller, fostering a lasting connection to the EviDenS de Beauté experience.”

Guests can also indulge in personal consultations, explore EviDenS de Beauté’s rare and exclusive ingredients*, and engage with the Saho Bar, where the brand’s signature skincare rituals are showcased.

Exploring the EviDenS de Beauté Universe: 

A Tailored Skincare Journey

The Boutique invites travellers into a refined, immersive space that celebrates the brand’s French aristocratic roots. Adorned in the signature navy blue and gold, the boutique's elegant design showcases a curated display of hero products, while the distinguished Versailles Parquet flooring echoes its French heritage. Every detail has been thoughtfully crafted to deliver a memorable, high-end beauty experience that reflects the brand’s unique position and collection.

The boutique offers an immersive journey into the world of EviDenS de Beauté, meticulously designed to provide a seamless experience for travellers. Visitors are welcomed by a striking LED visual pillar that showcases the brand’s hero products and highlights its skincare range. 

Further inside, they can explore the Art of Masking station and discover the brand through a story wall that shares meaningful information about the brand, including details about Professor Ishibashi San in Japan, recent launches, Brand Ambassador Carina Lau, and Mask Ambassador Yangzi. The boutique also includes a replica of Fontaine de La Foux, the source of the La Foux Spring Water that has been legendary since antiquity. Renowned for its restorative benefits, the water is featured in all EviDenS de Beauté products.

VIPs from EviDenS de Beauté and China Duty Free Group attended the Opening Ceremony for the Boutique on 30th October, 2024

From Left to Right: Chen Yuanliu, cdf Haikou International Duty Free Complex Deputy Director of Sales Department; Li Xiaona, Assistant General Manager, CDFG Planning Merchant Department, Perfume & Cosmetics; Zhang Xiancheng, cdf Haikou International Duty Free Complex's Assistant General Manager ; Dorothy Liu, Vice General Manager, CDFG Product Merchant Department, Perfume & Cosmetics; Frédéric Carrera, EviDenS de Beauté Global Sales Director; Niu Botao, Assistant General Manager and General Counsel of cdf Haikou International Duty Free Complex; Kelly Liu, EviDenS de Beauté Asia Pacific Senior Manager ; Jason Cao, Amberich International General Manager- EviDenS de Beauté China duty-free Agency

Niu Botao, Assistant General Manager and General Counsel of Haikou International Duty Free Complex, added: “As a global leader in prestige beauty retail, we are committed to enhancing the luxury shopping experience for travellers. Our partnership with EviDenS de Beauté allows us to meet the growing demand for exclusive beauty products and services in Hainan. The opening of the brand’s first flagship boutique, complete with its exclusive Spa Cabin, offers a unique and elevated beauty experience that we are sure will captivate and engage travellers.”

EviDenS de Beauté embodies the French 'Art de Vivre' and the age-old Japanese philosophy of 'Kaizen' – the constant quest for perfection – to offer a unique prestige skincare ceremony. Founded by Charles-Edouard Barthes and driven by his dedication to creating anti-ageing skincare suitable for his wife Eriko Nakamura’s hypersensitive skin, all products are developed and manufactured in Japan using advanced Japanese technology infused with French elegance.

* EviDenS de Beauté’s rare and exclusive ingredients include:

• Triple Collagen, created by EviDenS de Beauté, is a marine-derived blend of three collagen sizes that hydrates, protects, and restructures the skin while stimulating natural collagen production for visibly improved skin texture and reduced wrinkles.

• La Foux Spring Water, from a legendary natural spring in the South of France, enhances Triple Collagen’s effects with its hydrating and refreshing properties, stabilizing the skin and promoting cellular exchanges, making it ideal for sensitive skin.

• GlucoSkinX3 is a star ingredient made from pure rice, slow-fermented Onna Sake Kasu, it strengthens the skin barrier, restores elasticity, and acts as a water reservoir to protect against dehydration and environmental aggressors.

ABOUT EVIDENS DE BEAUTÉ

Founded in 2007 by Charles-Edouard Barthes, who was inspired by the delicate beauty of his wife Eriko, EviDenS de Beauté is an haute-cosmetics house that combines high-tech beauty secrets from Japan with the ultimate in French refinement. EviDenS de Beauté is the first luxury anti-aging skincare brand suitable for all skin types, even the most sensitive. The brand draws on unique expertise in biotechnology, and the French entrepreneur Charles-Edouard Barthes has called on the leading Japanese research teams to treat and enhance all skin types. At the heart of the formulas is a meticulous selection of top-quality ingredients, which work synergistically with the unique brand-specific complexes, in ideal doses, to enhance skin without causing harm. The high precision formulas also offer an extreme sensory experience. EviDenS de Beauté aims to provide each and every woman with a delightful beauty routine, combined with the satisfaction of truly visible results.

LA MAISON, THE EVIDENS DE BEAUTÉ SPA

Located in the heart of the 16th arrondissement of Paris, near the Palais de Tokyo, La Maison EviDenS de Beauté is designed as a haven of tranquility and precision, where time stands still. A virtuoso blend of Japanese and French aesthetics, courtesy of interior designer Emmanuelle Simon, the soul of La Maison EviDenS de Beauté is embodied in an intimate and soothing cocoon, amidst parquet flooring, raw wooden accents, natural stones and the art of raku.