La Prairie Unveils Skin Caviar and Exclusive Launch at in Hainan

La Prairie reaffirms its position as the eye expert with the re-imagined Skin Caviar Eye Lift. Backed by breakthrough research into eye area ligaments, Skin Caviar Eye Lift is newly infused with Caviar Infinite and Caviar Micro-Nutrients. This potent eye serum is designed to help redensify skin’s dermal structure, strengthen skin’s vertical pillars and reactivate critical ligament-to-cell communication. Through this holistic approach, upper eye lids appear lifted, firmness is intensified, wrinkles look smoothed and eye bags diminished. The formula is further enhanced with the Exclusive Cellular Complex™, La Prairie’s rejuvenating signature, to augment the benefits of the House’s singular Caviar Science.

The brand also introduced at the outpost their first caviar-infused mist to travelers visiting Hainan during the hot summer days. Skin Caviar The Mist is an ultra-fine emulsion formula designed to seamlessly integrate into any daily skincare ritual, instantly refreshing, reenergising and smoothing skin whenever, wherever. More than a refreshing mist, this innovation is travelers on-the-go skincare essential for any occasion. Whether it’s preparing your skin for the warm summer day ahead or misting over makeup for a dewy-fresh effect, Skin Caviar the Mist is your versatile companion. Simply spritz onto face with eyes closed as desired throughout the day.

Upon visiting the outpost, guests immersed themselves in the world of luxury skincare as they enter through an elegant gateway adorned with the Skin Caviar Eye Lift sculpture, offering a captivating photo opportunity that embodied sophistication and innovation.

Stepping into the outpost, guests were then enchanted by the allure of the Skin Caviar Eye Lift Cart, featuring a stylish display of golden Caviar beads in a bouquet wall. This setting invited visitors to indulge in a refined yet playful moment, complemented by an exclusively designed photo mini-program for capturing memories in a setting of unparalleled beauty. Following this enchanting experience, guests were encouraged to share their captured moments on social media platforms to receive exclusive gifts as tokens of appreciation for driving offline-to-online user generated content.

Delight awaited as guests encountered the captivating Skin Caviar Claw Machine at the Skin Caviar The Mist Zone, an interactive marvel offering a chance for customers to win coveted skincare samples, exquisite golden caviar bead bouquets, or indulgent drink coupons, enhancing the excitement of their summer retreat.

Furthermore, the outpost presented a bespoke retail experience with the Hainan exclusive personalized sunglasses holder, a symbol of refinement and individuality. Customers had the rare opportunity to personalize a leather sunglasses holder with their name upon reaching a designated purchase threshold, imbuing their La Prairie experience with exclusivity and sophistication.

La Prairie's Cobalt Blue Outpost in Hainan offered an exclusive and immersive experience, inviting guests to explore their latest innovations like the Skin Caviar Eye Lift and Skin Caviar The Mist. From captivating displays to interactive delights, visitors were treated to a refined and personalized journey, embodying La Prairie's dedication to luxury skincare experiences.

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