近日
“年轻人开始反向驯化‘大数据杀熟’”
等话题引发热议
并且一度登上微博热搜
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相差几十到上百元……![]()
除出行平台的减价“攻略”外，
在社交平台上还有不少
外卖红包“攻略”
在这些帖子下
诸如“某某软件，我要卸载你”
“我真的生气了”“再也不用了”等评论
并称如果卸载了软件
过几天重新下载后
会获得更多红包
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对此，多家外卖平台并未明确回应。某平台客服称，平台发放红包是获取客户的常规操作，不会给消费者贴上所谓“标签”。此前，11月24日，国家相关部门联合发布《关于开展“清朗·网络平台算法典型问题治理”专项行动的通知》（以下简称《通知》），将重点整治频发的大数据“杀熟”乱象。《通知》指出，严禁利用算法实施大数据“杀熟”。严禁利用用户年龄、职业、消费水平等特征，对相同商品实施差异化定价行为。提升优惠促销透明度，清晰说明优惠券的领取条件、发放数量和使用规则等内容。客观如实说明优惠券领取失败原因，严禁以“来晚了”“擦肩而过”等提示词掩盖真实原因。中国法学会消费者权益保护法研究会副秘书长陈音江表示，针对大数据杀熟消费者可采取关闭推送和切换账号等方式。
避免被“大数据杀熟”
Young People Start to Reverse-engineer Big Data-based Price DiscriminationRecently, a new trend has emerged among young consumers. They have found a way to reverse-engineer the big data-based price discrimination used by many online platforms.近日，年轻消费者中出现了一种新趋势。他们找到了一种方法来反向破解许多在线平台使用的大数据杀熟。
It is reported that some young people have discovered that by repeatedly commenting "The air tickets are too expensive, I won't go" on relevant platforms, they can significantly reduce the price of air tickets, sometimes by up to 3,000 yuan.据报道，一些年轻人发现，通过在相关平台上反复评论 “机票太贵了，我不去了”，他们能够使机票价格大幅下降，有时降幅可达 3000 元。This is because platforms use algorithms to analyze consumer behavior and set prices. When consumers show strong price sensitivity, the algorithms may adjust the prices accordingly.这是因为平台使用算法来分析消费者行为并定价。当消费者表现出强烈的价格敏感性时，算法可能会相应地调整价格。In addition, to maintain the "new customer" status and enjoy more preferential prices, young people choose to temporarily uninstall apps with low usage frequency.此外，为了保持 “新客” 身份并享受更多优惠价格，年轻人选择暂时卸载使用率不高的应用程序。For example, when buying movie tickets, the new customer discounts on some platforms can reduce the ticket price from 30-50 yuan to about 10 yuan.例如，在购买电影票时，一些平台的新客折扣可以使票价从 30 - 50 元降到 10 元左右。This phenomenon reflects the growing awareness of young people to protect their own rights and interests in the digital age. They are no longer passive victims of big data-based price discrimination but are actively exploring ways to fight back.这种现象反映了年轻人在数字时代保护自身权益的意识不断增强。他们不再是大数据杀熟的被动受害者，而是积极探索反击的方法。According to a document published on the website of the State Administration for Market Regulation, business operators should not use data, algorithms or other technical information or means to influence users' choices, hijack traffic or disrupt the operations of website products and services provided by other business operators.市场监管总局官网发布的文件提出，经营者不得利用数据、算法等技术手段，通过影响用户选择或者其他方式，实施流量劫持等行为，妨碍、破坏其他经营者合法提供的网络产品或者服务正常运行。Companies would also be barred from fabricating or spreading misleading information to damage the reputation of competitors and need to stop marketing practices like fake reviews and coupons or "red envelopes" - cash incentives - used to entice positive ratings.经营者不得虚构或传播误导性信息损害竞争对手的声誉，不得采取虚构用户评价，以红包、卡券等方式诱导用户发好评等营销行为。平台经济
platform economy
营商环境
business environment
投资环境
investment environment
市场份额
market share
滥用市场支配地位
abuse of market dominance
“放管服”（简政放权、放管结合、优化服务）
streamline administration and delegate power, improve regulation, and upgrade services
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