Keqiao's E-commerce Livestreaming Booms|柯桥电商直播闹猛

政务   2024-11-22 09:17   浙江  



"Order curtains now, and we'll include installation for a full one-stop service……" Recently, at the livestreaming e-commerce base on the fourth floor of the China Textile City Apparel Market, Shaoxing Youkuang Information Technology Co., Ltd. has been bustling with activity across multiple livestreaming studios focused on curtain sales. With enthusiastic livestream hosts promoting products in front of the camera, online orders are pouring in, creating a lively sales atmosphere.

“现在下单窗帘链接,我们还包上门安装,提供一站式服务……”近日,在位于中国轻纺城服装市场四楼的直播电商基地内,以窗帘销售为主的绍兴有矿信息科技有限公司多个电商直播间内销售火热,在镜头前的带货主播们卖力吆喝下,一个个线上订单接踵而至,销售氛围正浓。




Youkuang Technology has been operating from China Textile City Apparel Market's livestreaming base for two years. Company representative Huang Yuanjing shared that, seeing the vast potential of the e-commerce livestreaming market, the company added six new livestream studios this year, resulting in a sales increase of over 30%. Some of the top-performing livestreams now bring in daily sales of several hundred thousand yuan.

“有矿科技”入驻中国轻纺城服装市场直播电商基地已有两年时间,公司相关负责人黄远静表示,考虑到电商直播市场前景广阔,今年公司又“上新”了6个电商直播间,目前公司销售额较平时增长30%以上,好一点的直播间单日销售金额可达数十万元。

Nearby, Aobang Technology is also thriving in the rapidly growing livestreaming economy through its live sales. In a studio with cameras and lights set up, owner and livestream host Li Xiaoyun passionately showcases silk fabrics in front of the camera, delivering smooth presentations that encourage viewers to place orders.
同样的,不远处的“澳邦科技”也通过直播带货形式实现了直播经济“蒸蒸日上”。在直播间内架起摄像头,伴随着灯光打开,老板娘兼主播的李晓云在镜头前热情洋溢地介绍着真丝面料,一段流利的口播引得消费者纷纷下单。
 


In recent years, with the rise of mobile internet and livestreaming technology, livestream shopping has become an emerging e-commerce model, attracting a growing number of consumers. According to an interview, as of now, the China Textile City Apparel Market livestreaming base is home to 35 livestreaming companies, primarily selling products online, such as curtains, fabrics, sportswear, home furnishings, and more. A representative from the base shared that the base's total sales surpassed 150 million yuan in the first three quarters of this year, already exceeding last year's annual online sales. Total e-commerce livestreaming sales for the year are expected to reach 200 million yuan.
近年来,随着移动互联网的普及和直播技术的不断发展,直播带货逐渐成为一种新兴的电商营销模式,受到了越来越多消费者的青睐。记者在采访中了解到,截至目前,在中国轻纺城服装市场直播电商基地内,共聚集了35家电商直播公司,主要线上销售窗帘、面料、运动鞋服、家居家具等品类。该基地相关负责人表示,今年前三季度,该基地实现销售总额超1.5亿元,已超过去年全年的网上销售额,预计今年全年电商直播销售总额将达到2亿元。


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图片:赵炜 摄
编辑:柯桥传媒集团
终审:柯桥区委宣传部

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