我们正在期待一名积极活跃的小伙伴加入耶鲁北京中心团队。如果你热爱学习、对自己的职业和个人发展有更高追求,是一名开朗、主动、“无须扬鞭自奋蹄”的团队合作者,欢迎将你的简历和申请信(请说明你申请该职位的理由)在2024年11月15日前发送至yalecenterbeijing@yale.edu。
We are looking for an energetic colleague to join Yale Center Beijing's team. If you are a passionate learner, an active initiator, and a self-motivated leader with a strong desire for professional and personal development, please join us and send your resume with a cover letter stating why you would like to apply for this job to yalecenterbeijing@yale.edu no later than November 15, 2024.
职位 | Job Title
项目及传播协调员
Program & Communications Coordinator
主要职能 | Basic Function
与耶鲁大学所属院校、机构、利益相关人以及校友会协作,发起、策划、实施以及现场交付项目活动;
为耶鲁北京中心的活动和项目制作有趣且具有创意性的双语内容;
协助传播副总监收集、梳理耶鲁北京中心的活动与项目素材,并撰写年度报告;
熟悉传统、数字及社交媒体传播特性,协助制作多媒体平台传播产品;
维护和开拓媒体及合作伙伴关系,提高耶鲁大学在中国的品牌形象和影响力。
Initiate, plan, deliver, and monitor programs and events in collaboration with Yale University’s schools, affiliations, stakeholders, and alumni associations;
Develop innovative and bilingual content for Yale Center Beijing’s (YCB) events and programs;
Assist the Associate Communications Director in developing the Center’s annual report by collecting, organizing, and crafting necessary program content and media materials;
Understand and utilize traditional, digital, and social media communication methods to support product promotion through multimedia channels;
Protect and enhance Yale University’s brand and reputation in China through activities involving traditional, digital, and social media.
岗位职责 | Duties and Responsibilities
宣传及内容制作
Marketing and Content Development
为耶鲁北京中心的各相关方,包括但不仅限于耶鲁大学及耶鲁各地校友会的活动和项目,制作和设计中英文用于营销和推广的内容,包括传统、数字和社交媒体渠道发布的活动推广文稿、邀请函、活动回顾、年报、宣传手册和相关报告等(熟练掌握Microsoft PowerPoint、Photoshop、Final Cut等软件);
协助耶鲁北京中心的宣传推广工作,管理中心网站、微信、微博、小红书、视频号、B站等在线传播平台及其他平台上双语信息的及时更新与发布;
执行中心传播推广的各类活动与项目;
存档、维护耶鲁北京中心的媒体数据库(图片、视频等)及其他重要文档和信息。
Create and design Chinese and English marketing and promotional materials for the Center’s stakeholders, including (but not limited to) Yale University and Yale alumni associations, covering pre-event announcements, invitations, and post-event summaries in formats such as Microsoft PowerPoint, Photoshop, and Final Cut, as well as newsletters, brochures, and reports for traditional, digital, and social media dissemination;
Assist with managing the Center’s communications workflow to ensure seamless coordination and timely publication of bilingual content on platforms such as the Center’s website, WeChat, Weibo, Xiaohongshu, Channels, and Bilibili;
Execute a comprehensive communication and marketing plan to publicize the Center’s events and programs;
File and maintain the Center’s media assets (photos, videos, etc.), as well as important records and documents.
品牌管理
Branding Management
协助管理耶鲁北京中心的社交媒体帐户,监测用户信息和其他指标,与耶鲁北京中心的目标受众建立高质量的联系;
与耶鲁大学的不同部门合作,包括但不限于耶鲁大学国际事务办公室、耶鲁大学管理学院,制作、设计、翻译、发布传统媒体和社交媒体的宣传内容,以提高耶鲁大学及所属学院的品牌在中国的声誉。
Assist in managing the Center’s social media accounts, monitoring user activity and other metrics, with a focus on building meaningful connections with the Center’s target audience;
Collaborate with various departments at Yale University, including (but not limited to) the Yale Office of International Affairs and the Yale School of Management, to develop, design, publish, and translate content for traditional and social media, enhancing Yale University’s and its schools' brand and reputation in China.
项目及活动管理
Programs/ Events Management
与耶鲁大学所属院校、机构、利益相关人以及校友会协作,发起和策划项目活动;
与客户和合作方协调联络,计划和筹备项目活动:包括制作报价、与客户谈判、制作和跟踪预算、制作合同以及执行合同;
为项目活动的实施提供高质量的后勤支持,包括:布置会场、布置视频音频设备、安排餐饮、提供当地交通、准备会议资料以及翻译等工作。
Initiate, plan programs/events by collaborating with Yale University’s schools, affiliations, stakeholders, and alumni associations;
Coordinate activities with clients/partners on programs/events planning: ranging from service pricing, quotation, negotiation, budget development and tracking, contract development, and execution;
Provide quality logistic support to implement the programs/events at the center, such as venue setup, AV setup, catering arrangement, and transportation arrangement, meeting materials preparation, and translation services.
能力要求 | Skills and Abilities
了解耶鲁大学及其学院概况、项目、历史和影响力;具备大众传播策略和技能及敏感性;能够在各种媒体渠道中创建耶鲁及中心的一致和可信赖形象。
适应高强度工作,有能力在紧张工作节点下完成工作;具备良好的组织和多任务协作能力;具备人际沟通和团队协作能力。
紧跟时代发展步伐,了解最新和最热的传播平台、方式和语言,以制作出有品质且有意思的传播内容。
能有效地建立并维护与内外部合作伙伴的关系。
优秀的中英文书面和口头表达能力。
喜爱大众传播和内容创新。
An understanding of Yale University, its schools, programs, history and reputation; sensitivity to Yale’s communications methods and strategies; ability to create a consistent and credible voice across various media channels.
Proven ability to work in a fast-paced environment with tight deadlines; demonstrated ability to multi-task, to remain flexible, and to work collaboratively as a team player.
Exceptional written and spoken communication skills in both English and Chinese.
An understanding of most popular communication methods and platforms to provide creative and high-quality content.
Ability to effectively cultivate and manage relationships both with internal staff and external partners.
An avid interest in social media and innovative content.
职位要求 | Job Requirements
管理、媒体传播、英语、影视制作、设计或相关专业本科及以上学历;
拥有项目以及活动管理、数字媒体、社交媒体或影视制作工作经验者优先考虑;
熟练操作视频剪辑编辑软件和社交媒体平台的申请者优先考虑;
热爱学习,善于钻研,工作认真细致,有责任心和良好的职业精神,有良好的团队合作精神。
Bachelor’s degree or higher in Management, English, Media, Communications, Film, Design, or related fields.
Experience in program or event management, digital media, social media, or video production is preferred.
Skills in video editing software and proficiency with social media platforms are preferred.
Passionate about learning; diligent, dedicated, persistent, responsible, and an efficient team player.
For more information on upcoming events, please follow us on WeChat at YaleCenterBJ.
更多精彩活动,请关注耶鲁北京中心微信公众号YaleCenterBJ。
Yale Center Beijing opened on October 27, 2014. As the only such center Yale University has opened outside of its campus, Yale Center Beijing is dedicated to developing leaders from all sectors of society and all regions of the globe.
开业于2014年10月27日的耶鲁北京中心,是耶鲁大学历史上在美国本土校园之外设立的唯一一个实体中心。中心致力于促进决策者和思想领袖开展对话与交流,为社会各界和全球各地区培养领导者。
耶鲁北京中心
Home 官网:centerbeijing.yale.edu
Wechat 微信号:YaleCenterBJ
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