lululemon「WUNDER PUFF」动态剧场

美体   2024-11-27 18:19   北京  





lululemon

「WUNDER PUFF」





当您将lululemon最受欢迎的羽绒服带到中国最寒冷的地方会发生什么?在9月13日,lululemon携手天猫超级品牌日在“冰城”哈尔滨举办了“Wunder Puff 动态剧场” (Wunder Puff Movement Theatre) 活动,以一种独特的方式展示了这件羽绒服如何鼓励运动、乐趣和无尽的自我表达。 


What happens when you bring one of lululemon’s most loved jackets to the frostiest part of China? On September 13, lululemon partnered with Tmall Super Brand Day to unveil the Wunder Puff Movement Theatre in the city of Harbin, showing guests how a jacket can encourage movement, fun, and endless self-expression.


 


作为天猫超级品牌日的一部分,这个活动白天是一场结合冰雪文化与运动时尚的盛大庆典,晚上则变成了一场顶级的冰上表演。活动期间,演员韩东君身着6格Wunder Puff羽绒马甲惊喜现身,与大家分享和传递冬季运动的快乐,点燃了现场的欢乐氛围。 


Held jointly as part of Tmall’s Super Brand Day, the event was a stylish lifestyle extravaganza by day and a first-class ice-skating show by night. At the event, actor Han Dongjun made a surprise appearance wearing a Wunder Puff vest. He shared and spread the joy of winter sports, igniting an exhilarating atmosphere.
 


年轻艺术家龚启明的热情冰上小提琴演奏,以及全国花滑冠军王一涵的高难度后外点冰三周跳,瞬间将观众带入悠扬的旋律之中,一同感受,自由不设限的轻盈。

Young artist Gong Qiming's passionate on-ice violin performance, along with national figure skating champion Wang Yihan's high-difficulty triple toe loop instantly transported the audience into the melodious tune, allowing them to feel the lightness of freedom without limits.


 


四季交替,世界花滑冠军韩聪带来单人舞《四季》,展示力与美的视觉盛宴。随后,冰舞冠军任俊霏和邢珈宁展现优雅的韵律舞,更是将现场氛围推向了高潮。


As the seasons changed, world figure skating champion Han Cong performed his solo dance, "The Four Seasons," a visual feast of power and beauty. Then, ice dance champions Ren Junfei and Xing Jianing showcased an elegant rhythmic dance, taking the atmosphere of the event to its peak.


 


在哈尔滨南岗区名将冰上运动中心举行的这一活动,不仅展示了Wunder Puff羽绒系列“风格不冷场”的魅力,还为冰城的Z世代青年和冬季运动迷带来了一场难以忘怀的体验。 


The event, held at the Harbin Nangang Ice Sports Center, showcased the charm of the Wunder Puff series and provided an unforgettable experience for Gen Z youth and winter sports enthusiasts.


 


Auditoire非常高兴能与lululemon合作,将这样一个多维度的活动带到生活中——在冰面上演绎出运动与时尚的完美结合。

Auditoire was thrilled to work with lululemon to bring such a multidimensional event to life—perfectly blending sports and fashion on the ice.





Our Team


AUDITOIRE
奥德旺是一家国际知名的资深品牌传播和活动服务公司,深谙中国市场,拥有敏锐的洞察力和大胆前卫的创新理念,集内容策划、故事营销、活动执行和管理于一身,通过国际化专业团队,打造独具匠心的顶级活动,以生动感性的方式建立品牌与消费者之间的亲密关系。