宝格丽Aeterna高珠闪耀:上海的东方美神盛宴

美体   2024-10-17 10:20   上海  





宝格丽Aeterna高珠闪耀




宝格丽在其140周年庆典之际,在上海ROJO艺术文化空间举办了一场奢华的Aeterna华彩永续高级珠宝及腕表系列发布晚宴。上海这座城市以其东西方文化的融合而闻名,就像宝格丽的诞生地——"永恒之城"罗马一样。


BVLGARI celebrated its 140th anniversary with an extravagant Aeterna jewelry and watch collection launch at the ROJO Art Space in Shanghai, a city known for its fusion of Eastern and Western cultures, much like Rome, the eternal city where BVLGARI was born.

 


活动以模特秀拉开序幕,模特们在象征宝格丽的八芒星背景下展示全新珠宝和腕表系列,呈现出跨越时光的恒久魅力。


The event began with a fashion show where models showcased the new jewelry and watch collection against BVLGARI's iconic octagonal star backdrop, highlighting timeless elegance.

 


晚宴上,由当代艺术家Nick Verstand设计的“CIRCLE”灯光装置成为焦点,其环形设计象征永恒与经典,光芒寓意突破与创新。舞蹈艺术家在装置周围翩然起舞,将古典与现代艺术巧妙融合。歌手Gena West的动人表演为现场增添音乐的魅力。


At the dinner, the "CIRCLE" light installation by contemporary artist Nick Verstand was a focal point. Its circular design symbolizes eternity and classicism, with light representing innovation and breakthrough. Dancers performed around the installation, blending classical and modern art. Singer Gena West added musical charm to the evening.


 
 


宝格丽全球品牌代言人刘亦菲与赵露思佩戴Aeterna系列珠宝,高雅亮相,尽显设计的精湛与奢华。


BVLGARI global brand ambassadors Liu Yifei and Zhao Lusi elegantly appeared wearing Aeterna collection jewelry, showcasing exquisite design and luxury.


 


“Aeterna”标志着Luxury Makers第六次与宝格丽在中国合作高级珠宝展。感谢从提案到最终交付的所有团队的努力。


"Aeterna" marks the sixth time Luxury Makers has worked on the High Jewelry showcase for Bvlgari in China. Well done to the teams involved in the project, from pitching to final delivery.




Our Team



AUDITOIRE
奥德旺是一家国际知名的资深品牌传播和活动服务公司,深谙中国市场,拥有敏锐的洞察力和大胆前卫的创新理念,集内容策划、故事营销、活动执行和管理于一身,通过国际化专业团队,打造独具匠心的顶级活动,以生动感性的方式建立品牌与消费者之间的亲密关系。