「美美与共，共创新境」
奥迪发布盛典
历史正在书写，新的标杆已经树立。
History in the making, a new benchmark is set.
在Auditoire，我们开启了迄今为止最具挑战性的项目之一，无论是其规模还是其复杂性：为全球顶尖汽车制造商之一——奥迪，推出一个全新的品牌。
At Auditoire we embarked on what has been one of the most challenging projects to date, for its scale and complexity; launching a completely new brand for one of the top automotive players worldwide.
奥迪决定在中国的智能网联汽车（ICV）领域掀起变革，这个新品牌既继承了其悠久的传统底蕴，又融入了我们在中国已然熟知的尖端技术和互联性。
AUDI decided to shake things up in China’s ICV segment, with a new brand that builds on its legacy and heritage, whilst implementing the cutting edge tech and connectivity that we are all accustomed to in China.
我们设计了一系列的三场活动，旨在揭开奥迪新篇章的序幕。活动从奥迪的发源地英戈尔施塔特开始，到这次在上海举办的史无前例的发布会之夜，让所有人都对下周的广州车展翘首以盼。
With a triple series of events designed to unveil AUDI’s next chapter. Starting from its home in Ingolstadt, to this unprecedented launch night in Shanghai, and leaving everyone on their toes for GZ Auto Show next week.
运用最尖端的视觉制作和播放技术，我们打造了一场前所未有的沉浸式3D体验，规模之大前所未有。
Using the most cutting-edge technology in visual production and playback, we created a completely immersive 3D experience, never seen before at such scale.
这是一场线上线下相结合的感官盛宴，标志着奥迪这一前所未有的里程碑。
A sensorial feast, online and offline, to mark this unprecedented milestone for AUDI.
Credits
Client: Audi China
Lead Agency Creative, Design, Technical and Production: Auditoire
Show Content and Production: SuperBonFire
Deco and Construction: A&A
AVL: EPS
Our Team
