lululemon「夏日乐挑战」

美体   2024-10-16 15:45   上海  





lululemon

「夏日乐挑战」




在北京751园区的火车头广场,lululemon以一场名为“夏日乐挑战”的活动,点燃了夏日的激情。这场活动不仅是lululemon的旗舰盛事,也是一场充满活力的品牌健康文化的展示。


At the Beijing 751 Park Locomotive Square, the lifestyle brand lululemon ignited the summer with the "Summer Sweat Games." As lululemon's flagship event, it was a vibrant, physical interpretation of the brands wellness culture. 


 


作为一场健身比赛和社区锻炼的盛会,它吸引了众多健身爱好者涌向北京的798区,共同享受这个充满激情和汗水的一天。


As both a fitness competition and a community workout initiative, the event drew crowds of people to Beijing's 798 district for a rewarding day of adrenaline and sweat. 


 


在这场活动中,八支来自全国各地区域决赛的精英队伍展开了激烈的角逐,最终,来自辽宁省沈阳市的“奉天夏日队”以其出色的表现夺得了冠军宝座。


The event brought together eight winning teams from regional finals across the country and Team Fengtian Summer from Shenyang, Liaoning province, claimed the victory.


 


社区建设是lululemon品牌文化的核心,因此他们特别设立了“热汗乐章大道”,并向公众免费开放,让每个人都能亲身体验运动带来的乐趣。


Community building is a big part of the culture at lululemon, so the "Sweat Avenue," was open to the public for free, allowing everyone to experience the fun of sports. 


 


lululemon还邀请了多位门店大使,他们带领参与者们进行了瑜伽、搏击等丰富多彩的课程,将运动变成了一种社交互动,成为了联结人心的纽带。


lululemon also invited several store ambassadors to lead participants through yoga, combat, and other classes, turning sports into a form of social interaction and a bond that connects people. 


 


Auditoire对能与lululemon合作这一项目感到非常高兴,我们团队对这次成功的合作充满了自豪。


Auditoire had a blast working on this project with lululemon and we couldn't be prouder of the success of our teams. 



Our Team


AUDITOIRE
奥德旺是一家国际知名的资深品牌传播和活动服务公司,深谙中国市场,拥有敏锐的洞察力和大胆前卫的创新理念,集内容策划、故事营销、活动执行和管理于一身,通过国际化专业团队,打造独具匠心的顶级活动,以生动感性的方式建立品牌与消费者之间的亲密关系。