lululemon
「夏日乐挑战」
在北京751园区的火车头广场,lululemon以一场名为“夏日乐挑战”的活动,点燃了夏日的激情。这场活动不仅是lululemon的旗舰盛事,也是一场充满活力的品牌健康文化的展示。
At the Beijing 751 Park Locomotive Square, the lifestyle brand lululemon ignited the summer with the "Summer Sweat Games." As lululemon's flagship event, it was a vibrant, physical interpretation of the brands wellness culture.
作为一场健身比赛和社区锻炼的盛会,它吸引了众多健身爱好者涌向北京的798区,共同享受这个充满激情和汗水的一天。
As both a fitness competition and a community workout initiative, the event drew crowds of people to Beijing's 798 district for a rewarding day of adrenaline and sweat.
在这场活动中,八支来自全国各地区域决赛的精英队伍展开了激烈的角逐,最终,来自辽宁省沈阳市的“奉天夏日队”以其出色的表现夺得了冠军宝座。
The event brought together eight winning teams from regional finals across the country and Team Fengtian Summer from Shenyang, Liaoning province, claimed the victory.
社区建设是lululemon品牌文化的核心,因此他们特别设立了“热汗乐章大道”,并向公众免费开放,让每个人都能亲身体验运动带来的乐趣。
Community building is a big part of the culture at lululemon, so the "Sweat Avenue," was open to the public for free, allowing everyone to experience the fun of sports.
lululemon还邀请了多位门店大使,他们带领参与者们进行了瑜伽、搏击等丰富多彩的课程,将运动变成了一种社交互动,成为了联结人心的纽带。
lululemon also invited several store ambassadors to lead participants through yoga, combat, and other classes, turning sports into a form of social interaction and a bond that connects people.
Auditoire对能与lululemon合作这一项目感到非常高兴,我们团队对这次成功的合作充满了自豪。
Auditoire had a blast working on this project with lululemon and we couldn't be prouder of the success of our teams.
Our Team