积家「精妙之艺」主题展览

美体   2024-10-31 11:11   上海  





积家「精妙之艺」

主题展览




在2024年9月14日至10月3日,瑞士高级制表工坊积家在北京王府中環西侧草堂盛大开幕了“精妙之艺”主题展览的中国首展。这场展览不仅是对积家近两百年传承与创新的回顾,也是对其作为“制表师中的制表大师”传奇故事的讲述。展览通过四大篇章——“精准制造”、“精准天文计时”、“精准调校机制”和“精准复杂功能”——让观众深入了解了积家大工坊对精妙之艺的不懈追求。


On September 14, 2024, Swiss watchmaking atelier Jaeger-LeCoultre opened "The Precision Pioneer" exhibition at The Green, WF Central in Beijing. The exhibition is a retrospective of Jaeger-LeCoultre's nearly two-century-old legacy of heritage and innovation. Through four major chapters — The Precision of Production, The Precision of Chronometry, The Precision of Regulating Organs, and The Precision of Complications — visitors were given an in-depth understanding of Jaeger-LeCoultre's pursuit of exquisite craftsmanship.



 


展览的亮点之一是两款全新超卓复杂功能腕表的首次亮相,展现了积家在制表领域的最新成就。在影厅,参观者可以通过《造艺之诣》(In the Making)系列短片了解积家整合式大工坊的幕后故事。现场还展示了珍珠纹润饰和机芯组装技艺,让公众近距离感受高级制表艺术的魅力。


One of the highlights of the exhibition was the unveiling of two new limited-edition watches with exceptional complications, showcasing Jaeger-LeCoultre's latest achievements in watchmaking. In the cinema space, visitors could learn about the 180 watchmaking crafts mastered by Jaeger-LeCoultre's integrated Manufacture through the "In the Making" short films. Live demonstrations of perlage and movement assembly were also showcased, allowing the public to experience the charm of high-end watchmaking art up close.



 


展览开幕之夜,特邀中国街头光绘艺术家王思博现场表演光绘秀,并委托米其林星级大厨Himanshu Saini精心打造适配饮品的特别菜单。两场合作表演皆为积家“名家造艺”(Made of Makers)项目的一部分,丰富了制表与其他艺术形式之间的对话。


Adding to the opening night celebration, Chinese street light-painting artist Roy Wang performed a live light-painting show, and Michelin-starred chef Himanshu Saini was entrusted with creating a special menu of tasting bites paired with perfectly matched beverages. Both collaborations were part of Jaeger-LeCoultre's Made of Makers program, enriching the dialogue between watchmaking and other art forms.


 


这场免费向公众开放的展览,不仅是一场视觉盛宴,更是一次深入了解高级制表艺术和工艺的绝佳机会。活动期间访客还可以预约参加在新开设的旗舰店内“安东尼制表大师工作坊”(Atelier d’Antoine)举办的动手教育工作坊。


This free public exhibition was not only a feast for the eyes but also a fantastic opportunity to delve into the art and craftsmanship of high-end watchmaking. During the event days, visitors could also participate in hands-on educational workshops at the Atelier d'Antoine in the newly opened flagship store by appointment.


非常荣幸参与积家这一项目的制作。向Luxury Makers团队致以诚挚的祝贺!


It was a pleasure working on this project for Jaeger-LeCoultre. Well done to the Luxury Makers team!



Our Team


AUDITOIRE
奥德旺是一家国际知名的资深品牌传播和活动服务公司,深谙中国市场,拥有敏锐的洞察力和大胆前卫的创新理念,集内容策划、故事营销、活动执行和管理于一身,通过国际化专业团队,打造独具匠心的顶级活动,以生动感性的方式建立品牌与消费者之间的亲密关系。