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Chinese entertainment personality Li Xiang has ignited heated online discussions after casually revealing on a talk show that she owns so many properties in Beijing that she "can’t even keep count." According to reports, each of her properties is worth at least 60 million yuan (approximately $8.2 million USD). This jaw-dropping revelation has left many netizens in shock and disbelief.
Li Xiang, a household name in China, rose to fame as a vibrant host of the hit variety show Happy Camp on Hunan TV in the late 1990s. Over the years, she transitioned from television host to producer, media executive, and e-commerce live-streamer. Her remarkable career trajectory is often hailed as a “cross-industry success story.”
Li’s journey began in 1997 when she co-hosted Happy Camp, where her cheerful and relatable style quickly endeared her to millions of viewers. The show’s success established her as one of China’s most beloved television hosts. She went on to win multiple accolades, including the prestigious Golden Microphone Award, cementing her status in the industry.
However, Li didn’t limit herself to being just a host. After leaving Happy Camp in 2004, she ventured into production and content creation, eventually moving into media management. By 2013, she was the deputy director of Shenzhen Satellite TV and later joined the internet giant Qihoo 360 in 2016, becoming its vice president and head of entertainment content. Her career reflects her adaptability and vision, moving seamlessly between traditional media and the rapidly evolving internet and e-commerce spaces.
In recent years, Li has ventured into live-streaming, a booming e-commerce sector in China. Partnering with former colleagues and leveraging her celebrity status, she has successfully transformed herself into a leading figure in this field, further broadening her influence.
Li Xiang’s disclosure of owning multiple luxury homes has sparked both admiration and criticism. Her claim that she cannot remember how many properties she owns, combined with their staggering value, underscores her immense wealth. One netizen quipped, “Does she carry a separate bag just for her house keys?” Another commented, “This is not just rich - it’s ‘very, very rich.’”
While some admired her financial success, others criticized the glaring wealth disparity her story highlights. “How can one person own so many mansions while others can barely afford a tiny apartment in Beijing?” one user lamented.
Professionals in the real estate sector pointed out that high-net-worth individuals like Li Xiang have contributed to Beijing’s exorbitant property prices. As one of the most expensive housing markets in China, Beijing is home to a growing number of billionaires who invest heavily in high-end real estate. This phenomenon has exacerbated the affordability crisis for average citizens.
Some netizens expressed frustration at the growing wealth gap. “Stories like this only remind us how out of reach the dream of homeownership is for ordinary people,” one comment read.
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