联合利华（Unilever）已经于日前结束全球媒介业务比稿，WPP成为最大赢家。联合利华的全球市场营销花费大约有93亿美元。
电通首次成为联合利华的媒介代理商，从ADK手中抢得日本市场的业务。
中国大陆市场也继续由传立媒体负责。而香港和台湾两地市场则继续由宏盟媒体集团打理。
Mindshare (WPP) 传立媒体
- Australia and New Zealand
- Central Eastern Europe
- China 中国大陆市场 (excluding Hong Kong and Taiwan)
- Indonesia
- Italy
- Netherlands and Belgium
- Nordics
- North America
- South Asia including Bangladesh, India, Pakistan and Sri Lanka
- Sub Saharan Africa
- UK and Ireland
OMG (Omnicom Group) 宏盟媒体集团
- Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates
- Germany, Austria and Switzerland
- China: Hong Kong and Taiwan
- Turkey
Initiative (Interpublic Group) 极致传媒
- Canada
- Greece
- Latin America including Argentina, Brazil and Mexico
- North Africa
- Ukraine
Havas Media 汉威士媒体
- France
- Spain
Publicis Media 阳狮媒体
- Malaysia, Philippines, Singapore, Thailand and Vietnam
Dentsu 电通
- Japan
