Preface
The influence of public opinion has become increasingly significant, with Weibo trending topics serving as a primary channel for netizens to stay informed about major news and hot topics. With this in mind, Xinlian is poised to unveil the KEY FINDINGS OF H1 WEIBO TRENDING TOPICS series of reports, providing insights into the ever-evolving landscape of public opinion dynamics.
The reports will analyze Weibo trending topics across nine key areas: country-related topics, culture and tourism, investment trends, festivals, media focus, corporate opinion, 3·15 Special/Two Sessions, societal topics, and societal events, giving a thorough overview of public views from the past six months of 2024, with actionable insights for PR and brand marketing.
This report focuses on Weibo trending topics focusing on Two Sessions and 3·15 Special during the first half of this year.
(Image: 618Media)
I. TWO SESSIONS
Proposals from deputies and netizens' concerns
II. 3·15 SPECIAL
3·15 Special Trending Topics Focus on Industries Like Food, Automobiles, Finance, Dating, and Healthcare
This year's World Consumer Rights Day and its associated TV programs in China highlighted quality issues across various industries including food, automobiles, finance, dating, and healthcare, raising concerns among different consumer groups, and indicating a growing public awareness and concerns about product quality and safety in diverse sectors.
Food safety
Exposure of food safety issues
Consumer rights discussions
Reactions from businesses and industry professionals
Industry regulations and oversight
Changes in consumer attitudes towards food safety
Product authenticity and false advertising Regulation and penalties Corporate response and crisis management Economic impact Consumer education and rational purchase
Exposure of product quality issues Corporate response and crisis management Brand reputation and PR crisis
III. KEY TAKEAWAYS
3·15 Special
The 3·15 Special-related trending topics revealed that food safety was the most concerning consumer issue for netizens during the campaign. Official and media statements, announcements, and reports became crucial components of public opinion, indicating the significant guiding role played by official and authoritative media in shaping public discourse.
The trending topics demonstrated the public's high level of concern for consumer rights, strict demands on corporate responsibility, and expectations for official oversight and transparency. Additionally, trending lists served as an important platform for the public to learn about and discuss the issues exposed during the 3·15 Special.
