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On Apr. 25, Auto China 2024 kicked off under the theme of "Driving to Smart Mobility." A total of 117 vehicles had their global debut, with 278 NEVs showcased. Around 500 technology companies alongside parts and components enterprises from 13 countries and regions exhibited their innovative achievements.At Auto China 2024, "attention" has become the most critical metric. Before the show, many executives launched their debut live streams. During the show, a host of bosses including Lei Jun, Zhou Hongyi, and Wei Jianjun stole the limelight.Judging by the new models and exhibits, Chinese brands have moved towards dominance in the local market. Multinational and joint-venture brands also highly valued the show, launching brand activities and announcing new products and promotional policies before the show, while also declaring partnerships with Chinese internet companies.On Apr. 28, Premier Li Qiang visited the show to emphasize the development of NEVs in China and highlight the continued importance of opening up.Above all, Auto China 2024 showcased China's leadership in manufacturing and the demand for new automobiles in the new era.
1.1 Auto China 2024: 196 Launch Events Held on Press Day, China-Made NEVs Outshine OthersAt Auto China 2024, automobile vertical platforms such as Autohome, Yiche and Dongchedi still played the main role in communication. Regarding social media, Weibo contributed nearly 15% of the total volume.
Note: The 5 portals are Sina, Sohu, NetEase, Tencent, and Ifeng; the 6 vertical platforms are Dongchedi, Autohome, Yiche, Cheshi, Pcauto, and Xcar; the 3 platforms are Yidianzixun, TouTiao, and Baidu.1.2 Key Social Media - Weibo & Douyin: Big Difference in User Interaction, Industry Bigwigs Love Creating Douyin Posts, Car Companies Intersect More with Celebrities on Weibo![]()
Note: Based on vertical collection of data from the topics of #AutoChina and #AutoChina2024 1.3 Vertical Media Platforms See High Volume on Eve of Auto China, with Tendency Lasting for over Four Days
After Apr. 21, Autohome and Dongchedi began to post overwhelming reports related to Auto China.Note: Based on the data collected from Dongchedi and Autohome.1.4 Key Auto Media Platforms - Dongchedi & Autohome: More Original Content on Autohome, Models Highlighted Differ Greatly
Both Dongchedi and Autohome started posting original content about the auto show in early Apr., with coverage peaking on Apr. 25.
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