SALES ANALYSIS OF CHINESE NEV MARKET IN MARCH 2024

时事   2024-04-22 23:11   北京  



Preface

China's retail sales of new energy passenger vehicles resumed growth from a year earlier, thanks to consumers' high demand for such products and local governments' efforts to stimulate auto consumption.


Retail sales of new energy passenger vehicles, which include electric and plug-in hybrids, grew 30.5% on an annual basis, and surged 82.5% on a monthly basis, according to data from the China Passenger Car Association (CPCA). In the first quarter, NEV sales climbed 34.7% from a year earlier to 1.77 million units.


Around 120,000 new energy passenger vehicles were exported in the month, soaring 70.9% from the same period last year, accounting for 29.7% of the country's total passenger vehicle exports.


In this article, Infoturbo provides an overview of March NEV sales in the Chinese auto market. Take a look!


Contents

OVERVIEW I: NEV SALES & PRODUCTION SURGE ON AN ANNUAL BASIS IN MARCH AND Q1

  • In March, China's passenger NEV market embraced double-digit growth from the same period last year. Compared with the previous month, retail sales and production soared 82.5% and 84.9%, respectively. From January to March, the market maintained its double-digit growth despite sluggish sales in February.
  • Exports of China's passenger NEVs in March surged 70.9% YoY and 52.8% MoM to 120,000 units, accounting for 29.7% of the country's total passenger car exports, up 5.6 percentage points from the same period last year and 3.3 percentage points from the previous month.



BREAKDOWN BY CATEGORY: BOTH BEVS AND PHEVS WELCOME DOUBLE-DIGIT GROWTH IN MARCH AND Q1
  • In March, both battery electric vehicles (BEVs) and plug-in hybrid EVs (PHEVs) welcomed double-digit sales growth over the same period last year. In the first quarter, the niche segments maintained a sound growth momentum, playing an important role in stabilizing automobile consumption.
  • China's passenger NEV penetration rate at retail was 42.3% in March, up 8.3 percentage points from a year earlier and 7.1 percentage points over the previous month. 



BREAKDOWN BY NEV AUTOMAKERS: BYD KEEPS ITS TITLE AS THE TOP SELLER OF NEVS IN MARCH
In March, among the top 10 NEV carmakers by sales:
  • Changan climbed from 6th to 3rd, while SERES slid from 5th to 8th despite having the highest YoY growth rate;

  • Chery returned to the list, while NIO was dropped;

  • Only Tesla China and GAC AION suffered sales declines.




This is the ESSENTIAL version of our March NEV sales report. 
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1. SALES ANALYSIS OF CHINESE NEV MARKET IN FEBRUARY 2024

2. SALES ANALYSIS OF CHINESE NEV MARKET IN JANUARY 2024





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