Preface
The influence of public opinion has become increasingly significant, with Weibo trending topics serving as a primary channel for netizens to stay informed about major news and hot social topics. With this in mind, Xinlian is set to release its 2024 Mid-Year Public Opinion Review series reports, offering insights into the dynamic development of the public opinion landscape.
The series reports will analyze Weibo trending topics across nine key areas: country-related topics, culture and tourism, investment trends, festivals, media focus, corporate opinion, 3·15/Two Sessions, societal topics, and societal events, giving a thorough overview of public views from the past six months of 2024, with actionable insights for PR and brand marketing.
This report focuses on public opinion on enterprises during the first half of this year. Take a look!
I. OVERVIEW
II. BUSINESS STATUS
Auto and Tech Firms Closely Watched, with Discussions Focused on iPhone, Moutai, and Tesla Prices
Netizens concerned about product price fluctuations
Moutai Flying Fairy prices have steadily risen over the years, making the significant drop in H1 2024 unusual. The iPhone 15 price dropped by 2,000 yuan in May, marking what netizens are calling Apple's "largest price reduction in history." The auto industry has been seeing a price war, with the extent of price cuts attracting attention. Louis Vuitton, Chanel, and Hermès all made the list due to their price increases.
The economic downturn and shrinking consumption highlighted market competition behind brand price cuts. Foreign companies like Apple and Tesla were being closely watched in China. New entrants like Xiaomi and Huawei were gaining attention for their sales performance. SK-II saw its sales tumble in the Greater China Region after Japan released treated water, with a heat index of 1.04 mln.
Netizens concerned about share prices and market value
Stock price and market value show company performance, reflecting their operational status. NVIDIA is the most frequently trending company, with 12 topics about its market value. Tesla is the most popular company, with the #特斯拉市值一夜涨近6000亿# topic receiving a heat index of 1.14 mln. The auto industry attracted the greatest deal of attention, with 6 carmakers being trending topics.
III. FOREIGN COMPANIES
A total of 24 foreign companies topped the trending list. US companies accounted for 42% of these 1st rankings, with iPhone becoming the hottest foreign brand by topping the list 11 times. In Europe, two types of brands were the most discussed:
→ German luxury car brands like Mercedes-Benz and Maybach
→ French luxury brands like Louis Vuitton and Hermès Among Asian companies, only Kobayashi Pharmaceutical (Japan), Korean Air (South Korea), and Malaysia Airlines (Malaysia) topped the trending list.
IV. COMPANY EXECUTIVES
