Xinlian (Beijing) Media Watch Limited, a trailblazer in the media intelligence industry in China, celebrates its 20th anniversary. Since its foundation on March 31, 2004, Xinlian has been dedicated to revolutionizing media monitoring and analysis services in China and is now a pioneer in one-stop media intelligence and data insights services.
"We are incredibly proud to celebrate this remarkable milestone," said James Huang President of Xinlian (Beijing) Media Watch Limited. "Our journey has been one of constant evolution, driven by our passion for excellence and determination to stay ahead of the curve. We owe our success to the trust and loyalty of our valued clients and the dedication of our exceptional team."
Established by veterans from Xinhua News Agency, Xinlian began providing clipping services to domestic and international clients in 2004. The company has since evolved from a team of 20 people to nearly 200 employees, including six well-known experts and consultants, 20 experienced data analysts, and more than 100 client service professionals.
Headquartered in Beijing, Xinlian has expanded its footprint nationwide, with offices in Shanghai, Chengdu, and other major cities in China, enabling the company to better serve its clients.
Today, Xinlian is a comprehensive media intelligence and insights solution provider, offering a wide range of services, including all-in-one media monitoring, media analytics and management, brand reputation management, data insights and consulting, and multilingual services. This diverse portfolio enables the company to cater to the evolving needs of clients, providing tailored solutions that drive success in today's dynamic business landscape.
Over the past two decades, Xinlian has developed iNews, iData, and a range of other i-series tools, acquiring dozens of national software copyrights for data crawling and processing. Additionally, the company has obtained multiple national patents in media evaluation, including the article reach evaluation algorithm (National Patent No. ZL 2021 1 0786223.5) and assessment model for media influence (National Patent No. ZL 2021 1 0786225.4).
These groundbreaking achievements have enabled Xinlian to transcend traditional monitoring and solve numerous industry challenges, such as the lack of a unified and easily understood metric to evaluate PR work results. As a result, the company provides clients with professional, comprehensive, and actionable insights, empowering them to make informed decisions to achieve their communication objectives.
In addition to developing solutions and tools tailored to the Chinese media landscape, Xinlian values the introduction of global perspectives and methodologies into the local market. Xinlian joined FIBEP in 2014, becoming the first company from the Chinese mainland to join the international media monitoring organization. Xinlian is also a full member of the International Association for Measurement and Evaluation of Communication (AMEC).
Backed by 20 years of steady growth, Xinlian adheres to a philosophy that is driven by technology and data, while focusing on products and services that promote the overall evolution of the value chain.
As the company looks to the future, Xinlian remains committed to its core values of innovation, intelligence, and putting the customer first. With rapid advancements in artificial intelligence reshaping the industry, Xinlian is at the forefront as the company leverages these technologies to enhance its offerings. The company has developed advanced functions and tools, such as press release writing assistance, translation assistance, and content analysis, all powered by ChatGPT and other local LLMs.
With a keen eye on emerging trends and technologies, Xinlian is poised to continue empowering businesses and individuals to thrive in an increasingly complex and dynamic media environment.
For more insight into Xinlian and their services, please visit http://www.xlbeijing.com/ or contact: XL-Insights@xlmediawatch.com
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