Preface
The influence of public opinion has become increasingly significant, with Weibo trending topics serving as a primary channel for netizens to stay informed about major news and hot topics. With this in mind, Xinlian unveiled the KEY FINDINGS OF H1 WEIBO TRENDING TOPICS series of reports, providing insights into the ever-evolving landscape of public opinion dynamics.
The reports analyze Weibo trending topics across nine key areas: country-related topics, culture and tourism, investment trends, festivals, media focus, corporate opinion, 3·15 Special&Two Sessions, societal topics, and societal issues, giving a thorough overview of public views from the past six months of 2024, with actionable insights for PR and brand marketing.
This report focuses on Weibo trending topics concerning different countries and hot social issues in China during the first half of this year.
(Image: 618Media)
I. COUNTRY-RELATED TOPICS
1. Weibo Trending List Sees 2,227 Global Topics in H1, Indicating Strong Interest Among Chinese Netizens in the US and European and Asian Countries
2. The Public Focuses on Major Security Incidents and Military Confrontations Between Nations amid a Tense International Climate
Nationalist sentiments remained strong, particularly concerning issues of sovereignty, territory, and history. Terrorist activities further exacerbated global tensions. Civilian casualties and hardships in conflict zones attracted international attention and ethical discussions. The role of high-tech weaponry and defense systems in modern conflicts has become increasingly pronounced.
3. Increasing Complexity of International Relations Leads to Widespread Interest in Trending Topics, Environmental Concerns, and Historical Issues
4. New Technologies, Products, and the Latest News From Multinational Corporations Drive Conversations
II. HOT SOCIAL ISSUES
In reviewing H1 trending social events, which topics consistently dominated public attention? These can be categorized into four key areas:
1. Incidents infringing on national dignity and exposures of power corruption and authority misconduct
2. Issues with popular influencers, highlighting their social impact and the high public attention to them
