On January 16th, Haier Thailand held its 2025 Dealer Conference. The event reviewed the company's performance achievements in 2024, unveiled its development strategy for 2025, and launched a variety of high-end new products, demonstrating its confidence and determination to continue cultivating the Thai market.
In 2024, the Thai home appliance industry grew by 5.4%, while Haier Thailand led the industry with a 22% growth rate, continuously expanding its market share. Specifically, the company maintained the top position in sales share for residential air conditioners and freezers, while refrigerators and washing machines ranked in the top three. All product categories outpaced the industry’s growth, with residential air conditioners, refrigerators, and washing machines all achieving over 20% growth, and commercial air conditioners and water heaters growing by over 30%. The steady growth across all categories fully demonstrates the balanced development of Haier Thailand's product lines and its market penetration capabilities.
Focusing on its strategic goals for 2025, Dong Jianping, General Manager of Haier Thailand, stated, "The company will continuously innovate in product technology and IoT ecosystems to meet the growing needs of consumers. Simultaneously, we will also invest more resources in marketing, expand sales channels, and strengthen effective interactions with users and dealers."
At the conference, Haier Thailand launched differentiated new products, aiming to provide users with more intelligent and convenient living experiences. These included a groundbreaking air conditioner featuring Haier’s first AI voice control in Thai, smart refrigerators with IoT capabilities and large TM700 series，L+, Laundry Center and X series smart washing machines, freezers capable of reaching -60°C, commercial air conditioners with a powerful 48HP capacity, televisions with advanced display technology, and water heaters equipped with touch screens.
In addition, to target the younger demographic with a modern lifestyle, Haier is launching the new Candy ECO Master Series air conditioners, designed with an impressive No.5 energy efficiency rating of up to 3 stars, tailored exclusively for e-commerce platforms to meet the demands of modern, eco-conscious consumers.
Haier Thailand is committed to developing innovative products, providing home appliance solutions that seamlessly integrate into various lifestyles, making daily life smarter and more efficient.
The successful hosting of this Dealer Conference not only showcased Haier Thailand's strong market power and future development blueprint but also further boosted the confidence of its partners. Haier Thailand will continue to work hand-in-hand with its partners in 2025, creating even greater achievements.
中国海尔泰国2025年合作伙伴峰会成功举办
1月16日，海尔泰国举办了2025年合作伙伴峰会。会上回顾了公司2024年的业绩成果，发布了2025年的发展战略，并推出各品类高端新品，展现了其持续深耕泰国市场的信心和决心。
2024年，泰国家电行业增长5.4%，而海尔泰国以22%的增速引领行业，份额持续扩大。具体来看，家用空调销量份额、冷柜份额稳居第一，冰箱、洗衣机位列前三；各品类增速均跑赢行业，其中，家用空调、冰箱、洗衣机均实现了超过20%的增长，商用空调、热水器增长超30%。各品类的稳健增长充分体现了海尔泰国产品线的均衡发展和市场渗透能力。
聚焦2025年战略目标，海尔泰国总经理董建平表示：“公司将在产品技术、物联网生态等方面不断创新，以满足消费者日益增长的需求。同时，也将在市场营销方面投入更多资源，拓展销售渠道，加强与用户和客户的有效交互。”
会议现场，海尔泰国推出了差异化新品，旨在为用户提供更智能、更便捷的生活体验。例如海尔推出首台AI泰语语音控制的 UV Cool Voice 系列空调；具备物联网功能的智能冰箱和大TM700新品系列；L+、中子和X系列智能洗衣机；可实现-60°C的超低温冷柜；拥有48HP强大容量的商用空调；采用先进显示技术的电视和搭载触摸屏的热水器等。
此外，为了更好地触达追求现代生活方式的年轻消费群体，海尔泰国聚焦电商平台，推出了拥有三星能效等级的Candy ECO Master系列空调，以满足用户对环保和便捷性的需求。
海尔泰国始终致力于开发创新产品，提供能够无缝融入各种生活方式的家电解决方案，让日常生活更加智能高效。
此次合作伙伴峰会的成功举办，不仅展示了海尔泰国强大的市场实力和未来发展蓝图，也进一步增强了合作伙伴的信心。海尔泰国将在2025年与合作伙伴继续携手并进，再创辉煌。
泰国澜象传媒 | 监制
Winona/羊咩咩/飞飞 | 编译
司南 | 主编
司南 | 审核
羊咩咩 | 编辑
九尾 | 设计
Haier Thailand | 来源
Haier Thailand | 图源
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