当地时间1月13日,据外媒报道,咖啡连锁品牌“星巴克”宣布一项新规定,推翻了2018年来实施的开放政策,北美各地门店不再免费开放,进店需要消费,员工也将接受该新规定的相关培训。
Starbucks is reversing its open-door policy after almost seven years, now requiring that people make a purchase if they want to hang out at its coffee shops or use its restrooms in North America.
此外,新规定警告称,违规者将被要求离店,并表示如有必要,门店可能会致电执法部门。
The code of conduct warns that violators will be asked to leave, and says the store may call law enforcement, if necessary.
据外媒报道,星巴克发言人表示,新规定旨在优先考虑付费的客户,大多数其他零售商已经制定了类似的规定,“我们希望每个人都能在我们的门店里受到欢迎和感到舒适。通过设立新标准,我们可以为每个人创造一个更好的环境。”
Starbucks spokesperson Jaci Anderson said the new rules are designed to help prioritize paying customers. Anderson said most other retailers already have similar rules. "We want everyone to feel welcome and comfortable in our stores," Anderson said. "By setting clear expectations for behavior and use of our spaces, we can create a better environment for everyone."
新规定是否适用于星巴克中国门店?
1月14日,星巴克中国官方客服接受媒体采访表示,目前国内的星巴克是由门店各自管理运营,具体情况由门店自己来定,并没有强制要求不免费对外开放。
Currently, Starbucks stores in China are managed and operated independently, with each store setting its own policies. There is no strict rule against offering free access to the public.
“目前并没有接到不免费对外开放的通知。”有星巴克门店向记者表示,星巴克属于消费场所,按道理进来是需要消费的,但一般情况下如果有空闲座位,门店不会去驱赶不消费的顾客。如果门店已经坐满有新的消费顾客需要座位,我们会去跟没有消费的客人做协商,他们消费就可以继续休息,反之我们可能要请他把自己的位置让给消费的顾客。”
"Starbucks is a consumer venue, and in theory, one needs to make a purchase to enter. However, under normal circumstances, the store will not drive away customers who have not made a purchase if there are vacant seats. Only when the store is fully seated and new customers who wish to consume need seats, we will negotiate with the guests who have not made a purchase. If they make a purchase, they can continue to rest; otherwise, we may have to ask them to give up their seats for customers who wish to consume." a Starbucks staff said.
星巴克13日盘后跌0.01%。
原文链接:
https://mp.weixin.qq.com/s/RqOUIGie5it2le0K2WHuSA
Starbucks’ ‘Open-Door Policy’ Reversal, Explained—Why It Matters
What happens when your neighborhood coffee shop tightens its doors? Starbucks, long synonymous with the idea of a “third place” between home and work, has reversed its open-door policy. Now, only paying customers can use its spaces. This change raises important questions: What does this mean for coffeehouses, for the concept of third places, and for the way we connect over food and drink?
Why Did Starbucks Reverse Its Open-Door Policy?
On January 13, 2025, Starbucks announced its decision to reverse its open-door policy, marking a significant shift in its operations. The new policy, effective January 27, will be displayed in all stores and includes a detailed code of conduct. It bans discrimination, harassment, outside alcohol consumption, smoking, vaping, drug use, and panhandling.
This reversal comes nearly seven years after Starbucks introduced the open-door policy in 2018, following public outcry over the controversial arrests of two Black men at a Philadelphia store. That incident sparked conversations about racial bias and access to public spaces. Starbucks framed the original policy as a commitment to inclusivity, allowing anyone to use its spaces regardless of whether they made a purchase.
Now, the company is taking a different approach. Jaci Anderson, Starbucks’ director of corporate communications, explained the rationale in a statement:
“Implementing a Coffeehouse Code of Conduct is something most retailers already have and is a practical step that helps us prioritize our paying customers who want to sit and enjoy our cafes or need to use the restroom during their visit. By setting clear expectations for behavior and use of our spaces, we can create a better environment for everyone. These updates are part of a broader set of changes we are making to enhance the cafe experience as we work to get back to Starbucks.”
Safety concerns have driven some of these changes. In 2022, Starbucks closed 16 stores in major cities, citing issues such as drug use, disruptive behavior, and employee safety. The company’s new policy aims to address these challenges and create a more controlled and welcoming environment—reflecting broader industry trends where other retailers have adopted similar measures.
原文链接:
https://www.forbes.com/sites/stephaniegravalese/2025/01/15/starbucks-open-door-policy-reversal-explained-why-it-matters/